TR July-Aug 2024

OPERATIONS: BUYER-AGENT RELATIONSHIPS

more responsive service. This shift not only meets the new expectations of today’s tech- savvy buyers and investors but also changes the dynamic of the buying or selling process, making it more transparent and accessible. STRATEGY 3: FLEXIBILITY AND ADAPTABILITY IN SERVICE The current real estate environment requires us to be more adaptable than ever. With the challenges posed by economic shifts and changing buyer expectations, flexibility in approach and the ability to quickly adjust strategies are invaluable to the success of a real estate agent.

Agents are increasingly aligning with low- cost, high-value brokerages that support their needs and provide them with the tools to reinvest in their businesses. This strategic alignment allows agents to be agile and responsive, adapting their strategies to meet each client’s specific needs, whether adjusting to new market conditions or tailoring communication styles to individual preferences. By integrating these three strategies into their daily practices, agents can improve their engagement with clients, adapt to changing buyer expectations, and increase their overall success in the real estate market. This proactive approach not only addresses

the immediate needs of buyers and investors but also establishes a foundation for long-term success in an increasingly competitive industry. •

RYAN MICHAELIS

Ryan Michaelis is the chief growth officer at Worth Clark Realty, a leading real estate brokerage headquartered in St. Louis, Missouri, with offices throughout 17 states.

70 | think realty magazine :: july - august 2024

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