Metsä Board Opens Design Studio In Milan
Board Converting NEWS INTERNET DIRECTORY
Norwalk, Connecticut based Metsä Board has opened its new packaging design studio in Milan, Italy to accelerate packaging development with customers, especially in its key European markets.
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The new studio enables earlier and closer collaboration between Metsä Board and its customers, allowing joint testing and refinement to bring real-world-ready packag- ing solutions faster. By combining Metsä Board’s premi- um fresh fiber-based materials, design expertise and da- ta-driven insights, the studio helps brands meet increasing sustainability, performance and regulatory requirements. Metsä Board, a leading European producer of fresh fiber paperboards and part of Metsä Group, is address- ing this shift with a new design studio in Milan, opened on July 2. By combining design, material expertise, and da- ta-driven insights, we help customers develop packaging solutions that are more efficient and better suited to their needs. “Milan offers a unique combination of a strong pack- aging ecosystem and a world-class design environment.
Being there allows us to work more closely with our customers and strengthen collaboration across key European markets,” says Erja Hyrsky, SVP Commercial Operations. By combining AI-supported de- sign, simulation possibilities and material expertise, solutions can be
Erja Hyrsky
explored and tested much earlier in the process, reducing uncertainty, accelerating decision-making and shortening development cycles. “Our customers don’t just need new packaging ideas – they need solutions that are validated for actual use con- ditions, and they need them faster than ever. By combining design, materials and data, we can move from concept to validated solution much earlier, with greater confidence,” says Hyrsky. The Milan studio is built for a new way of working. In- stead of sequential development, design, materials, and performance are advanced together, making it possible to improve material efficiency while maintaining perfor- mance requirements.
32 July 13, 2026
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