SPRING HAS SPRUNG
4 Factors That Might Be Affecting Your Business’s Growth This Season
2. Employee Training Business growth doesn’t happen in a vacuum. Just as leadership from your management team should be a major focus, your employees need a solid foundation of knowledge in order to cultivate their own growth in the company. This spring, consider revamping your training programs by moving to online platforms that customize learning paths for each new employee based on previous employees’ feedback. 3. Customer Loyalty While it is important to increase brand awareness and expand your customer base, it is essential to also increase sales potential with your existing customers. Look for opportunities to grow your profits with the customers you already have through add-on sales, customer loyalty programs, and referral business. 4. Social Responsibility When you adopt policies of social responsibility, you affect your community — and therefore your customers — in a positive way. Take the month of March, for example, which is National Multiple Sclerosis Awareness Month. You can get your business involved in various organizations geared toward raising awareness. Through sponsoring events and donating money, you can widen your client base while simultaneously helping others.
Spring is here, and watching flowers sneak up through the soil in your front yard may remind you to consider growth of a different kind — the growth of your goals the previous quarter or you took these last few months to recover from failed marketing efforts and missed opportunities, spring provides a great opportunity business. Regardless of whether you soared over your revenue
for overall growth. Still, it’s hard to knowwhere you should focus your energy. To aid your efforts, here are four factors to consider for strategic business growth.
1. Leadership Similar to nature’s processes during springtime, business growth begins far below the surface, through good leadership. Your employees’ perception of you and your company’s mission is what determines their motivation to work hard. Take a step back to evaluate your leadership tactics and determine if they match your ideal business model. Often, replacing poor leaders with stronger ones makes all the difference in a company’s success.
How to SurviveWorkingWith Members of Your Family
It’s All About Who You Know, and That’s the Problem
No matter howmuch you love your job or howmuch pride and excitement go into a day’s work for you, if one of your coworkers also happens to be a family member, things can get complicated in a hurry. Whether it’s a family-run business or a newfound work-based relationship, the excitement can quickly wane as you realize just howmuch time you’re going to have to spend with your kin. From past rivalries to complex, built- up emotions, things can escalate when you mix business with family. The good news is that this level of familiarity doesn’t have to be a bad thing, it can also work to your advantage — no matter howmuch you used to fight over the remote. The benefits of working with a family member are broad. While it’s different for every family, there is likely a mutual level of respect there as well as an understanding that you’re willing to protect one another when the going gets tough. All of these things can be used to work toward a common goal together that you would be hard-pressed to find with another coworker. Your familiarity with one another can lead to a less-stressful environment where you feel more comfortable expressing yourself and practicing good communication skills with someone you’ve known a long time. This is, of course, the best-case scenario.
In the worst case, you are always at each other’s throats and
bringing up indiscretions that significantly decrease your productivity and comfortability level. An excellent way to prevent these types of grievances is to draw a hard line about what needs to be left at the door when you get to the workplace. By setting boundaries and making sure you both understand your roles in the company, there will be less room for emotions to throw off your workflow. Treat your family member as you would any other employee, and don’t give them special privileges, or your relationship with your other coworkers could be strained. No matter what the relationship is, working in the family can add unnecessary layers to an already stressful environment. The important thing is to make sure your lines of communication stay open and your emotions wait until after you clock out. Play your cards right, and you may find yourself working with your best friend — or at least a tolerable nuisance.
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