Find out why organizations like Intel, Google, Twitter, PricewaterhouseCoopers, Carl Zeiss, Harvard, MIT, and Nokia have all tapped into IA Innovation’s unique and effective training approach to help them continue to be leaders in their space. Now, what can we do for your team? Let us know by contacting bob@iainnovation.com.
HUDDLE UP Corporate Retreat and Conference Center
It’s Time to Huddle Up
The Huddle Up Corporate Retreat and Conference Center is a hub of corporate learning — where companies can send their teams to develop leadership training and professional development in the heart of renowned Patriot Place . We aim to provide corporate event planners with a single destination where they can bring their groups – from C-suite executive retreats to new hire onboarding – and access to state-of-the-art facilities. While Gillette Stadium and Patriot Place are already world-class destinations, creating a retreat and convention center will allow corporate groups to activate the existing shopping, dining, and entertainment venues already in place throughout the week, when they may be underutilized. Using the same values that have driven all of the Asylum companies, our goal is to reimagine how companies think about corporate events by providing an exciting and enjoyable place for them to grow and develop in a modern and fun way.
Understanding the Industry
Corporate retreat and conference campuses rarely possess the physical space required to facilitate simultaneous corporate groups. Meeting spaces, hotels, and restaurants come at a premium. Huddle Up leverages the 1.3 million square feet of shopping, dining, and entertainment venues that Patriot Place has already developed and provides them with an entirely new audience. The market for corporate meetings and conventions is deep – valued at over $361.5 billion yearly for training alone. Combine that with the $424 billion that companies in the U.S. spent last year on corporate training-related food & beverage costs and increased hotel occupancy and we’re looking at an incredible opportunity. And those are just last year’s numbers. Analysts confirm that nearly 95% of organizations plan to increase and maintain investment in leadership and employee development. This market is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2032, reaching a projected value of $658.2 billion by 2032.
We know that Gillette Stadium and Patriot Place are some of the most exciting places to be on any given Sunday, but let’s show some love to the weekdays. Most corporate events take place early- to mid-week to alleviate travel and time stress for the attendees. Huddle Up provides a steady and consistent source of visitors throughout a business week of Monday through Friday, increasing value to weekdays that traditionally may be underutilized in the area. An Ever-Increasing Opportunity
What does this mean for the tenants of Patriot Place? Big business throughout the week.
What does that mean for Patriot Place itself? Ever-increasing business for the tenants will result in an ever-increasing value for their leases.
Welcome to The Asylum
For over 25 years, The Asylum family of companies has been a thriving and ever-expanding brand, encompassing theaters, comedy clubs, training programs, and corporate team-building divisions. From our humble roots as an improv comedy group, we’ve grown into one of the most successful producers of live events, with thriving venues in both Boston and New York City. Our corporate division, Asylum Team Building , is built on the core principles of improvisation — collaboration and teamwork. The program provides companies the ability to develop more cohesive teams, build a stronger culture and drive innovation. We believe that working together leads to bigger, better ideas. By leveraging each other’s strengths, we create with speed and efficiency. And… we have fun doing it. We believe great ideas can come from anywhere, which is why we strive to create value in long-term relationships with our clients, employees, and business partners. We wouldn’t be here without them – they’re what have made us the success we are.
An Array of Options
Limitless Minds
Team Bonding
Building PPL
In addition to housing Asylum Team Building, Huddle Up will host the best and brightest training and team building services to create an international destination for companies to gather and develop. We aim to give corporate organizers a variety of proven corporate training options – ranging from industry-specific training program models, media training, interactive, and goal-oriented team building sessions, mindfulness and employee wellness programs, and customized leadership retreats. Click on any of our partners’ pages to see just a sampling of the variety of offerings that Huddle Up can offer corporate groups.
Seth Godin
Wellpath
Gary Vaynerchuk
Accenture Alaska Air American Student Assistance Arnold Worldwide Athena Health Avalon Bay Babson College BAE Systems Bain & Co. Bank of America Biogen Idec Booz Allen
General Electric Genzyme Gillette Glaxo Smith Kline Globoforce Goodwin Procter Google
Portsmouth Abbey School Prudential Putnam Investments PwC Radio Shack Rapid7 Raytheon Red Bull Roger Williams University SAIC Saint Gobain Sales Force Sanofi Sanofi Genzyme Sapient Shawmut Design SilverLink Simmons College Sloan Smuggler’s Notch Speechwork International Staples Starwood Resorts State Street Bank State Street Global Advisors
Greenburg Traurig Guinness Imports Hanover Insurance Harvard Business School Harvard JFK School of Government Harvard School of Law Harvard University
Boston Celtics Boston College Boston Duck Tours
Heineken HubSpot IDX Corporation Imagitas Intel Intercontinental Hotel Intergen Intuit Jaegermeister SA John Hancock Kaiser Permanente Kind Snacks LinkedIn Lockheed Martin
Boston Medical Center Boston Public Schools Boston Red Sox Boston University Boston University School of Management Brandeis University Bristol-Meyers Squibb Carl Zeiss Charles River Associates Children’s Hospital Choate Hall & Stewart Chubb Citizen’s Bank
Coca Cola Constant Contact Continuum Converse Curry College Dana Farber Darling Consulting Group The David Project Dellaria Salons Deloitte Delta Airlines Thompson Financial Treetop Technologies Twitter Unilever United Way United States Bankruptcy Court United States District Court Verizon Vertex Web Summit Dublin and UK Welch’s Foods Wellesley College Wentworth Institute of Technology WestJet WGBH Wheelock College William Fry WilliamsMarston Winter Wyman Worcester Polytechnic Institute Wyeth Bio Pharma YMCA of Greater Boston Take a look at some of the folks we have worked with. AND YOU THOUGHT WE WERE KIDDING... Dunkin Donuts Dunkin Brands Eastern Bank Eli Lilly EMC2 EMD Millipore EMD Serono Exact Target Experian QAS Facebook Fidelity FirstBlood Fleet Center Flo Design Wind Turbine Forrester Research GameStop LoJack Mass College of Pharmacy Mass Mutual Massachusetts Bar Association Massachusetts General Hospital McDonalds Merck Research Laboratories Millenium Millipore MIT Engineering Leadership MIT Global Education and Career Development MIT Laboratory of Multi Scale Regenerative Technologies MIT Medical MIT Residential Life Mohegan Sun Needham Public Schools Nokia Northeastern University Novartis Nuance Communications Oxfam Partners Health Care PayPal Philip’s Health Care Philip’s Lighting Phoenix Group Plymouth State University Stonehill College Storage Networks Sun Life Telefluent Teradyne Textron Thermo Fischer Scientific
Meet Our Team
Norm Laviolette As Founder and CEO of The Asylum, Norm brings the experience of building companies from the ground up into million-dollar businesses. Norm understands firsthand why creativity and culture is integral to success and has built a team that exemplifies why communicating, listening and trusting are so important. Bob Melley As Chief Development Officer, Bob is responsiblefor corporate relations, negotiations and business development throughout the USA, Europe,and the globe. As an EVP and COO of major-revenue companies across the entertainment and technologyindustries, Bob brings a wealth of business development experience andexpertise. Bryan Daley Bryan is Managing Director of the Asylum family of companies. A graduate of Suffolk University, he also holds a MS in Arts
Administration from Boston University. Having started at Improv Asylum in 2008 as a shy usher, Bryan has since held what seems like dozens of different positions at the company. He is also a proud member of the Boston Gay Men’s Chorus. Pablo Rojas Pablo is the Operations Director and Lead Producer for Asylum NYC and oversees the operations of Laugh Boston, Improv Asylum, and Lil Chuck venues in Boston. Pablo holds a BFA in Theatre Studies from Boston University and recently earned his MBA from the Questrom School of Business at Boston University with High Honors. Suzy Iarusso Suzy is the Asylum controller. Originally from Central CT, Suzy is a graduate of Fairfield University. When she’s not busy using an adding machine, calculator, or abacus she can be found cheering on all of our local sports teams.
HUDDLE UP Corporate Retreat and Conference Center
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