Thomas Marvelli 14 Wren Drive • Hauppauge, NY 11788 • H: 631-656-8860 • C: 516-729-9662 • email@example.com
EXCEPTIONAL CREATIVE AND BRAND EXECUTIVE Accomplished creative and brand management executive with extensive experience impacting organizational presence, profitability and performance through execution of high-impact brand and creative development, marketing, and advertising strategies. Dynamic leader with expertise in short/long term strategic planning, operations planning, performance improvement, project management, and execution. Consistently exceed challenging organizational expectations across highly competitive markets. Seeking new challenging opportunities utilizing my diversified skill sets.
AREAS OF EXPERTISE
• Creative Direction • Creative/Brand Development • Training/Development • Graphic Design • Promotions/Sponsorships
• Strategic Planning • Budget Oversight • Performance Management • Published Illustrator • Live Events
• Brand Management • Account Reporting • Vendor Management • Communications • Marketing
NECA • HILLSIDE, NJ – February 2015 to August 2016 E xecutive V ice P resident , G lobal C reative , B rand and F ranchise P lanning
Direct report to the owner. Oversee creative development and brand building for NECA, Wizkids, Hastings, Kidrobot, Elvis at Graceland and touring museums. Central point of contact with all licensing partners including; Marvel, Warner Brothers, Nickelodeon, Fox, Sony, and third party agencies including Striker Entertainment and Brandgenuity. Develop franchise strategies to optimize revenue streams and maximum return on IP investment. Seek new business opportunities for economic growth. Evaluate market trends and seek new content to widen the company portfolio. Develop product line plans and marketing activations. Manage an 11 person creative team. Work with all top level executives at each of the various companies on a day-to-day basis, facilitating all creative and brand development. O perations H ighlights : • Improved product to market schedules to better align to film releases and theatrical marketing support to maximize profitability on consumer products. • Moved multiple creative groups into one larger centralized creative and product development team to streamline processes, communication and redundancies. • Evaluated Kidrobot’s existing brands for outbound licensing opportunities and style guide development. • Brand and creative oversight for internal rebranding of Hastings retail stores. • Continuing to build solid third party licensor relationships for positive economic growth. • Market trend analysis and product creation and invention.
MARVEL ENTERTAINMENT • New York, NY – 2000 to 2015 V ice P resident , G lobal C reative S ervices and L ive E vents
Set strategic brand direction. Managed a 17 person staff along with outside freelance artists and design studios responsible for creative development for all lines of global business. Developed creative internally for the multi- billion dollar licensing/consumer products division. Aided in the development of various creative for the multi- billion dollar film, animation, television, games and publishing divisions. Orchestrated cost savings mechanisms. Devised challenging performance expectations and managed work flow with quick turnaround deadlines. Developed, along with licensing partners, the creative and brand execution for various large scale entertainment platforms. Grew professionally through various promotions and role expansions.
Made with FlippingBook