SELLERS GUIDE
I've has been selling Twin Cities real estate with a commitment to excellence for 20+ years. Recently earned top 500 in the Twin Cities based on 2022 total production out of 14,000+ licensed agents, top 3% in the Twin Cities market & the USA
Hi, I'm Randy!
I have been selling Twin Cities real estate with a commitment to excellence for over two decades. My area of expertise includes suburban homes, new construction, investment properties, and condominiums. I have sold over $300 million in Twin Cities area homes, and I am frequently recognized by my peers, media companies, past clients, and REALTOR review organizations in Minnesota. When it comes to selling a home, I provide personal attention to detail and extensive knowledge of the area to benefit my clients. My goal is to ALWAYS provide the highest level of client service from top to bottom, and only when I demonstrate professionalism from beginning to end, do I create the best opportunity to earn the privilege of working with my clients again in the future. I'm driven every day by my deep passion for real estate and for ethical and effective client representation. I promise to use my years of professional experience, my local market knowledge and expertise, my dedication to honesty and hard work, the best available technology and my keen negotiation skills to help my clients succeed as they buy or sell their next home. I believe they deserve nothing less.
How may I help you?
When you list your home with me, you can count on an aggressive, cutting-edge marketing strategy, along with:
Pricing guidance. It is important that your agent knows your local area, in order to price your home within market value to get the most exposure.
Working with you to properly prepare your home for the market.
Staging or home styling, if necessary.
Professional high-quality photos and videography for maximum exposure — showcasing your home in the best possible light.
Use strategic timing and a coming soon campaign to build momentum and interest.
Digital marketing expertise with a social media following and targeting specific audiences.
Professional networking with the region's top agents and vendors — connections are always key.
Tested and proven negotiation skills that’ll land you top dollar.
From kitchen table to closing table.
Run Comparative Market Analysis 1 2 3 4 5 6 7 8 Establish Sales Price Sign Easy Exit Listing Agreement Launch Marketing Find The Best Offer Home Inspection Home Appraisal Closing day!
Current market value estimate for your home. This report analyzes the attributes of your property and other nearby properties.
Listings generate the most attention and showings the first few weeks they are on the market. Your property should be priced strategically for best results.
You can relax knowing you are going to receive the highest quality service, and if you aren't satisfied, you can cancel the agreement at any time.
I will develop a marketing strategy that is unique to your home at no additional cost to you!
You have offers on your home! What are the contingencies? What is the down payment? When is the closing date? I will help determine the best fit for you.
A professional home inspector will provide the buyer with a report summarizing any deferred maintenance, hazards, or code items.
This is an analytical report on the value and safety of your home. It is used by the buyer's mortgage company to establish the collateral for the loan.
Pop the champagne! Paperwork is signed, titles are transferred, funds are disbursed, and selfies are taken!
What do I need from you?
To agree to a reasonable listing price and timetable for possible price adjustments. To agree to marketable terms. To adequately prepare the property for showings. To make the property available for tours and showings
Overcome Common Hurdles
The Price is NOT Right
Pricing your home competitively will attract more buyers and drive up demand. Today's buyers are savvy, with many tools available to research. They can see what a home is worth and will not even consider an overpriced property.
You Don't Look Your Best Online
Your first showing is always online. If you don’t have professional photos/video, or your home wasn't prepared well for the market (think deep cleaning, decluttering, staging), you’re not creating interest in your home.
Unimpressive Condition
There are a few things you can do before you list that will make a large impact in the eyes of a buyer. This includes a fresh coat of paint, a deep clean, and new flooring.
Market Performance
Yes, I am seeing a slight cooling off the market with higher days on market — so higher interest rates could be a factor, but I will see if supply can keep up with the high demand.
Curb Appeal
First impressions matter! That impression instantly sets the tone of the showing and will have an effect on how they perceive the rest of the property. Basically, the state of a home’s exterior usually matches the interior.
One important consideration when weighing an offer is the size of the earnest money deposit. The EMD is the sum of cash the buyer is offering to fork over when the sales agreement is signed to show the person is serious (i.e., “earnest”) about buying your home. This money, which is typically held by a title company, will go toward the buyer’s down payment at closing. Earnest Money Deposit
The Contingencies
Most offers have contingencies — provisions that must be met for the transaction to go through, or the buyer is entitled to walk away from the deal with their earnest money. Contracts with fewer contingencies are more likely to reach closing, and in a timely fashion. Common contingencies include the home inspection, appraisal, financing, sale of the current home, or title approval.
The Down Payment
The All-Cash Offer
Depending on the type of mortgage, the buyer must make a down payment on the house and the size of that down payment can affect the strength of the offer. Your chief concern as a seller is for the transaction to close, meaning the buyer’s mortgage must be approved.
The more cash the buyer outs down, the more likely the lender is to approve their loan. That’s why an all- cash offer is ideal for both parties. As always, having a sales contract with fewer contingencies means there are fewer ways for the deal to fall through.
The Closing Date
The settlement, or “closing,” is the day when both parties sign the final paperwork and make the sale official. Typically, offer to close takes between 30 and 60 days.
Kind Words
"Randy and his team has done a fabulous job for selling my mother's house in Hopkins. The house sold within 4 hours. We just followed Randy's stager's advice to decorate the house. His staff works well with us." Ted & Susan T. "Completely satisfied. Randy was honest, and upfront in offering his expertise and delivered on every statement he made as to his intentions to get our property sold. Every question was answered honestly and thoroughly. I appreciated that Randy did not offer me a bunch of fluff or tell me what I wanted to hear, but rather helped us face the facts and ultimately get the property sold." Scott & Deandra M. "I was in a tough spot. I didnt know where to go as i was a victim of predatory lending and had a property that needed to be sold fast. i was going into a foreclosure process when i remebered my old friend Randy. I decided to call him and he took everything by the hand and im happy to say it closed beatifully saving my credit and all. He went way above and beyond with helping me organize repairs etc being i live three hours away. I will not purchase a home again in MN without Randy and his team. Thank you, thank you, thank you!" Curtis G. "As we begin the process of saying goodbye to our home of 23 years and making our new house into a home, we want to thank you for all your hard work in guiding us through this next chapter of home ownership. Many people can help someone buy and sell a home, but few go out of their way to exceed expectations at every turn as you did. In what can often be an emotional, uncertain and complicated process, your knowledge, experience, professionalism and unsinkable positivity were remarkable. Thank you for understanding so well what we were searching for and guiding us to our new home. Thank you for helping us show our current home in its very best light. And thank you for sticking with us to ensure the whole process of buying and selling went without a hitch. We never imagined we’d find a place we loved as much as the home we’re leaving, but with you in our corner, all things are possible! You’re simply the best, and we are deeply grateful." Jeff & Karen
Brady Kellogg "He's a good boy."
Read More
"The home you are selling is not the home you live in." Tammy is a renowned Home Stager and Interior Designer who has been featured on popular DIY networks like Bath Crashers .
Premier Home Staging with Tammy Tomoson Staging your home is an important step in our listing process- even for the most trendy interiors, I will commission our stager to maximize the appeal of your home to the broadest potential range of buyers and prepare your home for photography with no additional charge to you. The staging expertise Tammy brings highlights each home's best features.
Virtual Staging
Vacant properties can be hard to showcase in photos. To help, I use virtual staging to make the spaces look lived-in and appealing to buyers. This emotional connection can make a big difference in selling your home.
Mesmerizing Photo & Video The first showing of your home happens online. I hire professional photographers that only specialize in Real Estate Photography- who know the angles and lighting techniques to show your home in it's best light. A virtual tour is also created combining photos and any video taken of your home
Property Promotions
Excellent opportunity to show your property to numerous interested buyers in a brief timeframe, while also drawing in those who are seeking to reside in a particular neighborhood. Open Houses
While your home is on the market, I will periodically "boost" ads featuring your listing on social platforms- targeting the likely buyer segment. Social Media I send out monthly emails that feature your property in professional emails to interested buyers and realtors across Twin Cities. Email Marketing
Listing on the Multiple Listing Service offers a wider reach to potential buyers and increases the likelihood of a successful sale. MLS Database
Listing Syndication
Current market value estimate for your home. This report analyzes the attributes of your property and other nearby properties.
And 4,000+ websites
Custom-designed two-sided brochures printed on highest quality cardstock. Beautiful Brochures
3D Modeling & Virtual Tour
Using Matterport Technology, a virtual "walk-through" of your home is created for the consumer to understand your floor plan and see detailed fit and finish. This can result in better quality "actual" showings.
Frequently Asked Questions
"How do you market to niche or segmented prospective buyers?"
I utilize reverse prospecting and social media targeting, including Facebook, to reach potential buyers and market to relocation companies and top Fortune 500 companies for high-end properties.
"Do you hold Open Houses or Broker Tours?"
Regularly conducting open houses is at the seller's discretion, and while it can attract potential buyers who may not have seen the home otherwise, broker's open houses are becoming less important due to the shift towards online home shopping.
"How long is it going to take to get our house on the market?"
This depends on how quickly you execute our stager's recommendations. Every scenario, every family is different. Some have more work to do than others. Once your home is ready for show time, it can be listed within 3 days!
My Preferred Vendors
Lone Star Plumbing Kevin Lone Kevinlone82.kl@gmail.com 651.263.4372 Ron the Sewer Rat www.ronthesewerrat.com 612.724.8253 Pattim Plumbing Service Tim Besser 952.220.4568 Pappy’s Hardwood Floors Troy Hagberg pappysfloors@gmail.com 612.210.1864 Carpet Resources Ann Kemmitt www.carpetresourcesmn.com 763.370.8090 Hennes Carpet Cleaning www.kehennes.com 612.210.8080 Duane’s Floor Service www.duanesfloorservice.com 763.428.8601
Creative Builders Remodeling Tim Kurtz creativebuilders13@yahoo.com 612.760.2242 Trent Fiedler, Electrician motox191@aol.com 612.978.7406 Noble Windows noblewindowmn@gmail.com 612.280.8751 Highmark Exterior Mike Evans www.exteriorsbyhighmark.com 952.356.9888 Precision Heating & Air Terry Yanisch terryprecision@earthlink.net 651.558.6825 CMT Moisture Inspections info@cmtgros.com 651.272.5552 Schimnowski-Criterium Engineers Paul Schimnowski pschimno@criterium-schiminowski.com 651.779.7700
30-30 Concrete Inc. www.3030concrete.com 952.564.9357 Minnesota Concrete Solutions, Inc
Stone Source Showroom 763.540.9000
Staging Services, Redesigning & More
Tammy Tomoson tomoson@aol.com 612.804.4691
www.mnconcretesolutions.com 612.730.4666
Hoag Family Tree Bill Hoag hoagfamilytree.com 612.747.7868
Spacecrafting www.spacecrafting.com 612.353.4073 8710 Photography www.8710photography.com 651.764.8710 Alerus Mortgage Kim Pedersen kim.pedersen@alerus.com 952.417.8466
Green Line Home Wash www.greenlinewash.com 763.227.2531 Radon Removal, Inc Randy Weestrand rweestrand@aol.com 952.476.6226
Edina Realty Title Kellan McDonald - Escrow Closer KellanMcDonald@edinarealtytitle.com 952.928.5235
House Cleaners Victor & Maria 612.210.1864
Junk King Minneapolis www.junk-king.com 1.888.888.JUNK (5865)
Lakes Landscape/Fertilization / Irrigation Services Mike www.lakeslandscapeservices.com 952.292.8860
Triple J Painting Jeff Spears jeffspears5@gmail.com 612.875.4884 S&W Painting & Decorating Inc. Larry Wollin lwollinswp@yahoo.com 612.968.0989
Geraldo Perales 956.227.8529
Matts Moving www.mattsmoving.com 612.216.2665
Gordon Insurance Agency Mike Gordon
c. 612.804.7959 w. 952.934.3621 mgordon@aibme.com
I believe it is a privilege to represent my clients as they buy or sell their homes. Every aspect of my business model is designed to help me thoroughly understand my clients’ needs and goals, to always place my clients’ interests and success ahead of my own and to forge lifelong rewarding client relationships founded on mutual respect and trust, thereby enriching our lives and those of my clients. My approach allows me to regularly exceed my clients’ expectations with ample agent availability and responsiveness and to coordinate my resources to help achieve superior results. My Mission
"Randy is so easy to get a hold of."
RandyKellogg@edinarealty.com 612.240.2924
text me!
Thank you, friend!
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