Cledara
The 85 Leading SaaS Tools of 2024
#1
Your Cheat Sheet to What
Others Are Using and
Paying
Contents
The State of the SaaS Industry in 2024
Page 03
Page 05
A Cautious Market
Cloud and The Subscription Model - A Hot Couple
Page 07
Page 08
Benefits for customers
Page 09
Benefits for vendors
Page 10
SaaS is Becoming More Specialized
Cledara and The SaaS Tools of 2024
Page 11
Top 20 SaaS Tools of 2024
Page 13
Top 20 Company-Wide SaaS Tools
Page 18
Top 10 Finance and HR SaaS Tools
Page 22
Top 20 Marketing SaaS Tools
Page 26
Top 10 Sales SaaS Tools
Page 30
Top 5 Support and Success SaaS Tools
Page 33
Top 20 E ngineering SaaS Tools
Page 3 5
01
The Top 85 SaaS Tools of 2024
Contents
Manage Your SaaS Tools with a Platform Like Cledara
Page 39
Page 39
SaaS is Here to Stay
Page 40
What is Cledara?
Page 41
One Place to Manage All of Your Software Spend
Managing Software and Spend
Page 42
Appendix
Page 44
02
The Top 85 SaaS Tools of 2024
The State of the SaaS Industry in 2024
Before we get into the list, it is important to understand
the context in which we find ourselves.
For years, the subscription-based SaaS model was the
fastest-growing business model for tech entrepreneurs
and investors. This growth was especially pronounced
from 2012 to 2018, during which subscription
businesses grew over 300%, a rate significantly faster
than the revenue growth of S&P-500 companies*.
*The S&P 500 includes 500 of the largest publicly traded companies in the
United States, chosen based on market capitalization, liquidity, and sector
representation.
03
The Top 85 SaaS Tools of 2024
The money being invested in these organizations, peaking in
2021, experienced a dramatic downturn by the end of 2022.
VC firms raised their lowest amount in a decade during that
year. This was a ‘delayed’ effect from the pandemic, which
caused a brief and dramatic increase in the demand of SaaS
products, but then experienced a decline as things went back
to ‘normal’ and people didn’t spend that much time in front of
their screens anymore.
Despite these fluctuations, the SaaS
market has shown resilience. In 2024,
it’s estimated to be worth
approximately $247 billion, with
projections to reach $295 billion by
2025.
The global shift towards cloud-based
solutions continues to drive this
growth, with an estimated 71% of
companies globally relying on SaaS
applications, a trend expected to see
85% of all business products being
SaaS applications by 2025.
04
The Top 85 SaaS Tools of 2024
A Cautious Market by Cledara's COO
As we progress through 2024, the SaaS industry continues to
navigate a landscape of uncertainty. This sentiment is underscored
by recent Q2 earnings reports, where 56% of publicly traded SaaS
companies have lowered their guidance for Q3 2024 earnings.
This cautious outlook contrasts with the market's earlier optimism,
which was fueled by expectations of multiple expansion due to
declining interest rates. However, the Sapphire Broad Software
Index shows that the median NTM revenue multiple for software
companies has declined from 5.6x in December to 4.7x in June
2024.
At Cledara, our own data reflects this cautious sentiment among
SaaS buyers. The Cledara SaaS Momentum Index, which measures
the trend in SaaS spending, has dropped to 102.05 as of July 2024,
down from 110.19 a year ago. While the index still indicates that
more companies are increasing their SaaS spend than decreasing
it, the marginal growth suggests a tightening market.
05
The Top 85 SaaS Tools of 2024
The role of AI in the SaaS space remains a wildcard. There is a
noticeable shift in budget allocation from traditional SaaS solutions
to AI initiatives, as companies experiment with new technologies.
This reallocation exacerbates the challenge facing traditional SaaS
vendors, as overall buyer SaaS budgets are expanding much slower
than they have historically. Traditional SaaS vendors now find
themselves competing with new AI entrants for a budget that is
tighter than ever.
Looking ahead, the SaaS market appears poised for continued
caution. While SaaS companies are still growing, the rate of growth
has slowed. Investors, too, are wary, with geopolitical instability and
the potential for a recession—signaled by the Sahm Indicator—
adding to the overall uncertainty. Even as interest rates may
potentially decline, the path forward for the SaaS industry remains
uncertain.
Brad van Leeuwen
COO and Co Founder
06
The Top 85 SaaS Tools of 2024
Cloud and The Subscription Model - A Hot Couple
To understand why Cloud and the subscription model
have become so popular, we have to look at why they
are so convenient for vendors and customers alike:
07
The Top 85 SaaS Tools of 2024
Benefits for Customers
Cost Savings: Customers often pay a subscription fee rather than a
large upfront cost, which can make SaaS products more affordable
and manageable.
Accessibility: SaaS products can be accessed from anywhere with
an internet connection, making it easy for users to work remotely or
from multiple devices.
Automatic Updates: SaaS providers handle updates and
maintenance, ensuring customers always have the latest features
and security patches without additional effort.
Scalability: Customers can easily scale their usage up or down based
on their needs, often without requiring significant changes to their
infrastructure.
Reduced IT Burden: SaaS solutions typically require less internal IT
support, since the vendor manages the infrastructure and software
maintenance.
Flexibility: Users can often try out different plans or features to find
what best suits their needs, with the ability to change their
subscription as needed.
08
The Top 85 SaaS Tools of 2024
Benefits for Vendors
Recurring Revenue: SaaS products typically use a subscription
model, providing vendors with a steady, predictable income stream.
Scalability: SaaS solutions can be scaled easily to accommodate
more users without significant changes to the underlying
infrastructure.
Global Reach: SaaS products can be accessed from anywhere with
an internet connection, allowing vendors to reach a global audience.
Lower Distribution Costs: Since SaaS products are delivered over
the internet, there are no physical distribution costs, and updates can
be rolled out seamlessly.
Customer Retention: Subscription models encourage ongoing
customer relationships and provide opportunities for continuous
engagement and upselling.
Data Insights: Vendors can collect and analyze user data to improve
their products, enhance user experience, and tailor marketing
strategies.
In short, the benefits of this model far outweigh the shortcomings for all
the parties involved. For these reasons, it’s no longer a question of
whether SaaS is staying, but how.
09
The Top 85 SaaS Tools of 2024
SaaS is Becoming More Specialized
The SaaS ‘revolution’ was initiated by solutions that spanned various
industries. Products like CRM, ERP, web hosting, and e-commerce can
be easily implemented by almost any kind of company, and it was that
versatility that propelled its initial growth. This model is known as
horizontal, and has been leading the pack until now, but the vertical
solutions are getting their spotlight in 2024.
These represent the other end of the spectrum: SaaS tools designed for
niche industries and needs. IBM's Genelco which was designed for the
insurance sector is a good example of a vertical SaaS tool. While not new
(Genelco has been around for 35 years), these solutions are seeing a
resurgence of sorts due to a saturated market of more generic tools.
As time goes on, SaaS products will only become more specialized, and
better at addressing the specific needs of markets and industries.
10
The Top 85 SaaS Tools of 2024
Cledara and The SaaS Tools of 2024
We use most of these tools daily, but how popular are they,
really, and how much are others paying for them? Gathering
the necessary information to make an informed decision on
SaaS is not always easy (as we already mentioned, they’re way
too many options). Specially when it comes to pricing, often
times, companies will hide the information behind demo pages
and other hurdles to get you to book a call. Here’s where
Cledara comes in.
Since its inception, Cledara has helped manage more than 1.1
million SaaS purchases and renewals from over 4,000
vendors. We have taken that data and packaged it into easy-
to-digest guides for everyone to experience. On this guide
you’ll find pricing, unbiased information on key features, use
cases, and more.
11
The Top 85 SaaS Tools of 2024
Pricing
The pricing reflected is an average of what Cledara customers pay for
the different tools.
Ranking
The raking is based on the popularity, which one’s got the highest
market share amongst Cledara customers. Not their quality. The more
companies pay for it, then the higher it will appear in the ranking.
In no way does it represent an endorsement by Cledara or its
employees. Neither are the tools that appear in this guide a paid
promotion.
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Frequency
£ Last payment
£ Budget
Name
4,000.00
Figma D esi g n C ollaboration Tool
Monthly
3,995.74
4,000.00
Today
25,000.00
Atlassian P roducti v ity and C ollabotio...
Quarterly
N/A
N/A
in 4 days
1,000.00
M iro V isual C ollaboration P lat f orm
Monthly
93.06
200.00
on 09/23/2024
3,020.00
Ado b e Creative Cloud G ra p hic D esi g n
Quarterly
N/A
N/A
Today
A E V idyards Screen R ecordin g So f tware
15,000.00
Yearly
198.82
300.50
in 4 days
Affinity G ra p hic D esi g n
4,000.00
Yearly
89.99
250.00
on 09/23/2024
Airmeet W ebinar P lat f orm
4,000.00
Yearly
75.62
4,000.00
on 09/23/2024
12
The Top 85 SaaS Tools of 2024
Top 20 SaaS Tools of 2024
When we look at the final list, the tools with the highest
market share are integral to communication,
productivity, and development.
When it comes to pricing, the values vary significantly
based on the tool's functionality and target user base,
with some tools commanding premium prices due to
their extensive feature sets. HubSpot ($10,150),
Google Workspace ($4,990), and Atlassian ($4,210)
are on average the most expensive on the list,
offering extensive features and capabilities suited for
larger organizations or specialized needs.
On the other end, we’ve got ChatGPT ($210) and
Canva ($120), that even thought they’ve become
every-day tools for most offices, they are still
affordable.
13
The Top 85 SaaS Tools of 2024
Also, the trend towards AI and automation is evident,
with tools like ChatGPT and Zapier making significant
impacts on efficiency and integration. Speaking of
ChatGPT, we see it along its parent company OpenAI.
They’re listed as two different tools because their
subscriptions are managed separately.
#1
Slack
Google Workspace
#2
#3
Figma
#4
GitHub
#5
Microsoft
14
The Top 85 SaaS Tools of 2024
Top 20 SaaS Tools of 2024
T oo l
Information
Main Features
Team messaging, File sharing, Integrations, Channels, Searchable history
68%
Market Share
#1
Slack
Avg Yearly Pricing
$2,760
65%
Market Share
Gmail, Google Drive, Google Docs, Google Sheets, Google Slides.
Google Workspace
#2
Avg Yearly Pricing
$4,990
Collaborative design tool for real- time feedback, prototyping, and UI/ UX design.
62%
Market Share
#3
Figma
Avg Yearly Pricing
$1,020
61%
Market Share
Git hosting, CI/CD, cloud security, code review, integration with Jira.
#4
GitHub
Avg Yearly Pricing
$1,090
55%
Market Share
Word, Excel, PowerPoint, Outlook, OneNote
#5
Microsoft
Avg Yearly Pricing
$1,800
Atlassian Intelligence, Team Collaboration, Templates for Teamwork, Tools for planning
54%
Market Share
#6
Atlassian
Avg Yearly Pricing
$4,210
Uni fi ed Communication Platform, AI Companion, V ideo Conferencing, Team Chat
49%
Market Share
# 7
Z oom
Avg Yearly Pricing
$1,960
15
T he Top 85 SaaS Tools of 2024
Top 20 SaaS Tools of 2024
T oo l
Information
Main Features
43%
Market Share
Language Models, Conversational AI,
#8
ChatGPT
Avg Yearly Pricing
$210
Comprehensive suite for graphic design, video editing, web development, and photography.
41%
Market Share
#9
Adobe
Avg Yearly Pricing
$1,040
Automation of repetitive tasks; connects multiple apps; no coding required.
41%
Market Share
#10
Zapier
Avg Yearly Pricing
$580
Lead generation, Customer segmentation, Email marketing Social media management
41%
Market Share
#11
Hubspot
Avg Yearly Pricing
$10,150
40%
Market Share
Developer Tools, Team Tools, Education, Business Solutions
#12
JetBrains
Avg Yearly Pricing
$930
40%
Market Share
Digital whiteboard, real - time collaboration, brainstorming tools
#13
Miro
Avg Yearly Pricing
$1,410
40%
Market Share
N ote - taking, task management, wiki and database integration
#1 4
N otion
Avg Yearly Pricing
$2,120
1 6
T he Top 85 SaaS Tools of 2024
Top 20 SaaS Tools of 2024
T oo l
Information
Main Features
37%
Market Share
API Access, Integration and Development, Custom Model Training
#15
OpenAi
Avg Yearly Pricing
$240
Graphic design platform for creating visual content such as social media graphics, presentations, and posters.
36%
Market Share
#16
Canva
Avg Yearly Pricing
$120
eSignature, Intelligent Agreement Management (IAM), Agreement AI, Contract Lifecycle Management
35%
Market Share
#17
DocuSign
Avg Yearly Pricing
$740
Password Management, Extended Access Management, Secure Sharing, Risk Monitoring
35%
Market Share
#18
1Password
Avg Yearly Pricing
$1,350
Bookkeeping, Invoicing, Payroll management, Expense tracking, Financial reporting
33%
Market Share
#19
Xero
Avg Yearly Pricing
$710
33%
Market Share
Error Monitoring, Tracing, Session Replay, Code Coverage
#20
Sen t r y
Avg Yearly Pricing
$720
17
T he Top 85 SaaS Tools of 2024
Top 20 Company-Wide SaaS Tools
By leveraging AI SaaS tools, tech companies can
enhance their operational efficiency, make informed
decisions, and provide better customer experiences—
all crucial elements for growth and success in the
competitive business landscape.
#1
Slack
Google Workspace
#2
#3
Microsoft
#4
Zoom
#5
ChatGPT
18
The Top 85 SaaS Tools of 2024
Top 20 Company-Wide SaaS Tools
T oo l
Information
Main Features
Team messaging, File sharing, Integrations, Channels, Searchable history
68%
Market Share
#1
Slack
Avg Yearly Pricing
$2,760
65%
Market Share
Gmail, Google Drive, Google Docs, Google Sheets, Google Slides.
Google Workspace
#2
Avg Yearly Pricing
$4,990
55%
Market Share
Word, Excel, PowerPoint, Outlook, OneNote
#3
Microsoft
Avg Yearly Pricing
$1,800
Unified Communication Platform, AI Companion, Video Conferencing, Team Chat
49%
Market Share
#4
Zoom
Avg Yearly Pricing
$1,960
43%
Market Share
Language Models, Conversational AI,
#5
ChatGPT
Avg Yearly Pricing
$210
Automation of repetitive tasks ; connects multiple apps ; no coding re q uired.
41%
Market Share
#6
Zapier
Avg Yearly Pricing
$580
40%
Market Share
Digital whiteboard, real - time collaboration, brainstorming tools
# 7
Miro
Avg Yearly Pricing
$1,410
19
T h e Top 85 SaaS Tools o f 202 4
Top 20 Company-Wide SaaS Tools
T oo l
Information
Features
40%
Market Share
Note-taking, task management, wiki and database integration
#8
Notion
Avg Yearly Pricing
$2,120
Password Management, Extended Access Management, Secure Sharing, Risk Monitoring
35%
Market Share
#9
1Password
Avg Yearly Pricing
$1,350
Easy Scheduling, Availability Management, Integration, Automated Reminders and Follow- Ups
26%
Market Share
#10
Calendly
Avg Yearly Pricing
$550
Easy Video Recording, Video Sharing and Embedding, Editing and Customization
24%
Market Share
#11
Loom
Avg Yearly Pricing
$320
Grammar and Spelling Checks, Style and Clarity Improvements, Plagiarism Detection
23%
Market Share
#12 Grammarly
Avg Yearly Pricing
$360
Cloud Storage, File Sharing and Collaboration, File Management, Collaboration T ools
20%
Market Share
#13
Dropbox
Avg Yearly Pricing
$700
1 9 %
Market Share
Offi ce applications suite, Cloud storage, Email and calendaring
#1 4
M i c roso f t 365
Avg Yearly Pricing
$1,300
20
T h e Top 85 SaaS Tools o f 202 4
Top 20 Company-Wide SaaS Tools
T oo l
Information
Features
Diagramming and Visualization, Collaboration and Sharing, Templates and Shapes
12%
Market Share
#15
Lucidchart
Avg Yearly Pricing
$560
Database and Spreadsheet Hybrid, Collaboration and Sharing, Templates and Customization
12%
Market Share
#16
Airtable
Avg Yearly Pricing
$1,020
Password Management, Security Features, Sharing and Collaboration, Cross-Platform Sync
11%
Market Share
#17
LastPass
Avg Yearly Pricing
$1,070
PDF Creation, Conversion, Editing, Security, Form Management, Collaboration and Review
11%
Market Share
Adobe Acrobat
#18
Avg Yearly Pricing
$240
K anban boards, task cards with due dates and attachments, collaboration and team communication, integration with other tools
10%
Market Share
#19
Trello
Avg Yearly Pricing
$1,250
L ead and Contact Management, Pro j ect Management, Marketing Automation
9 %
Market Share
# 20
Z oho
Avg Yearly Pricing
$1, 3 70
21
T h e Top 85 SaaS Tools o f 202 4
Top 15 Finance and HR SaaS Tools
By leveraging SaaS tools, finance and HR teams can
enhance their operational efficiency, improve data
accuracy, and focus on strategic activities that drive
organizational success.
#1
Xero
#2
BambooHR
#3
Carta
#4
QuickBooks
#5
CharlieHR
22
The Top 85 SaaS Tools of 2024
Top 15 Finance and HR SaaS Tools
T oo l
Information
Features
Bookkeeping, Invoicing, Payroll management, Expense tracking, Financial reporting
33%
Market Share
#1
Xero
Avg Yearly Pricing
$710
Employee Records, Onboarding, Performance Management, Time Tracking, Reporting
14%
Market Share
#2
BambooHR
Avg Yearly Pricing
$5,970
Equity Management, Valuations, Compliance, Investor Relations, Employee Ownership
12%
Market Share
#3
Carta
Avg Yearly Pricing
$5,050
Bookkeeping, Invoicing, Payroll management, Tax preparation, Financial reporting
11%
Market Share
#4
QuickBooks
Avg Yearly Pricing
$790
Employee Records, Onboarding, Leave Management, Performance Reviews, HR Analytics
9%
Market Share
#5
CharlieHR
Avg Yearly Pricing
$1,670
Automated Receipt scanning, Real - time D ata Extraction, Expense Categori z ation
9%
Market Share
#6
Dext
Avg Yearly Pricing
$400
23
T h e Top 8 5 SaaS Tools o f 2024
Top 15 Finance and HR SaaS Tools
T oo l
Information
Features
Employee Management, Automated Onboarding, Performance Reviews, Engagement Surveys
8%
Market Share
#7
Hibob
Avg Yearly Pricing
$10,090
Receipt Scanning, Expense Tracking, Automated Expense Approvals, Integration with Accounting Software
6%
Market Share
#8
Expensify
Avg Yearly Pricing
$3,010
Applicant Tracking, Candidate Sourcing, Interview Scheduling, Collaborative Hiring Tools
6%
Market Share
#9
Workable
Avg Yearly Pricing
$1,470
6%
Market Share
Customizable Approval Rules, Multi- Step Workflows, Audit Trails
#10
ApprovalMax
Avg Yearly Pricing
$620
F inancial Analysis, Reporting Tools, V isual D ashboards, K PI Tracking, B udgeting F eatures
5%
Market Share
#11
Fathom
Avg Yearly Pricing
$680
G oal Setting, Performance Reviews, Continuous F eedback, Employee Engagement Surveys
4%
Market Share
#1 2
L atti c e
Avg Yearly Pricing
$7,470
24
T h e Top 8 5 SaaS Tools o f 2024
Top 15 Finance and HR SaaS Tools
Tool
Information
Features
4%
Market Share
Payroll Calculations, Compliance Management, Tax Filings
#13
Pento
Avg Yearly Pricing
$5,790
Employee Records, Recruitment, Onboarding, Performance Management
3%
Market Share
#14
Personio
Avg Yearly Pricing
$4,060
Hiring Processes with Features Such as Job Postings, Applicant Tracking, Employer Branding Tools
3%
Market Share
#15
TeamTailor
Avg Yearly Pricing
$5,500
25
The Top 85 SaaS Tools of 2024
Top 20 Marketing SaaS Tools
SaaS tools empower marketers to be more agile,
efficient, and data-driven, ultimately helping them to
achieve their goals more effectively in a competitive
market environment.
#1
HubSpot
#2
Canva
#3
Typeform
#4
Intuit Mailchimp
#5
Webflow
Nov 2022 Dec 2022 Jan 2023 Feb 2023 Mar 2023
Apr 2023 May 2023 Jun 2023
26
The Top 85 SaaS Tools of 2024
Top 20 Marketing SaaS Tools
T oo l
Information
Features
Lead generation, Customer segmentation, Email marketing Social media management
41%
Market Share
#1
Hubspot
Avg Yearly Pricing
$10,150
Graphic design platform for creating visual content such as social media graphics, presentations, and posters.
36%
Market Share
#2
Canva
Avg Yearly Pricing
$120
Online Surveys, Forms, Questionnaires, Customizable Templates, Data Collection
32%
Market Share
#3
Typeform
Avg Yearly Pricing
$540
Email Marketing, Campaign Management, Automation, Subscriber Management, Analytics
27%
Market Share
Intuit Mailchimp
#4
Avg Yearly Pricing
$770
Website Design, Responsive Layouts, Visual Editing, CMS, E-commerce Integration
21%
Market Share
#5
Webflow
Avg Yearly Pricing
$790
SEO Tools, K ey w ord Research, Site Audit, Competitor Analysis, B acklink Tracking
21%
Market Share
#6
SEMRush
Avg Yearly Pricing
$1,440
Email Delivery, Transactional Emails, Marketing Emails, Email Tracking, Analytics
21%
Market Share
# 7
Sen dG ri d
Avg Yearly Pricing
$1,000
27
T h e Top 85 SaaS Tools o f 202 4
Top 20 Marketing SaaS Tools
T oo l
Information
Features
Heatmaps, Session Recordings, User Feedback, Conversion Funnels, Behavior Analytics
20%
Market Share
#8
Hotjar
Avg Yearly Pricing
$850
Video Hosting, Video Editing, Embedding, Privacy Controls, Analytics
19%
Market Share
#9
Vimeo
Avg Yearly Pricing
$190
Project Management, Task Tracking, Collaboration Tools, Workflow Automation, Visual Boards
14%
Market Share
#10
monday
Avg Yearly Pricing
$2,560
SEO Analysis, Keyword Tracking, Competitor Insights, Site Audits, Backlink Analysis
13%
Market Share
#11
Ahrefs
Avg Yearly Pricing
$1,460
Consent Management, Cookie Compliance, D ata Privacy, User Consent Tracking, GD PR Compliance
Cookiebot by Usercentrics
11%
Market Share
#12
Avg Yearly Pricing
$160
Managed WordPress Hosting, Per f ormance Optimi z ation, Security Features, Support, Scalability
9%
Market Share
#1 3
WP E n g ine
Avg Yearly Pricing
$1,480
Online Surveys, Feedback Collection, Q uestionnaire D esign, D ata Analysis, Reporting Tools
8%
Market Share
Su r v e y M onkey
#1 4
Avg Yearly Pricing
$ 7 50
28
T h e Top 85 SaaS Tools o f 202 4
Top 20 Marketing SaaS Tools
T oo l
Information
Features
URL Shortening, Link Management, Analytics, Customizable Links, Tracking
8%
Market Share
#15
Bitly
Avg Yearly Pricing
$210
Customer Data Platform, Data Integration, Audience Segmentation, Analytics, Personalization
7%
Market Share
#16
Segment
Avg Yearly Pricing
$1,510
Website Crawling, SEO Analysis, Technical SEO, Site Audits, Link Analysis
7%
Market Share
Screaming Frog
#17
Avg Yearly Pricing
$240
Social Media Management, Content Scheduling, Analytics, Social Listening, Engagement Tools
6%
Market Share
#18
Hootsuite
Avg Yearly Pricing
$1,070
Landing Page Creation, Conversion Optimization, A/B Testing, Lead Generation, Customizable Templates
5%
Market Share
#19
Unbounce
Avg Yearly Pricing
$1,340
Website Building, Content Management, Themes and Plugins, Customization, H osting Options
5%
Market Share
#20
W or dp ress
Avg Yearly Pricing
$1 9 0
2 9
T h e Top 85 SaaS Tools o f 202 4
Top 10 Sales SaaS Tools
SaaS tools empower marketers to be more agile,
efficient, and data-driven, ultimately helping them to
achieve their goals more effectively in a competitive
market environment.
#1
DocuSign
#2
Salesforce
#3
Pipedrive
#4
Apollo.io
#5
Aircall
30
The Top 85 SaaS Tools of 2024
Top 10 Sales SaaS Tools
T oo l
Information
Features
eSignature, Intelligent Agreement Management (IAM), Agreement AI, Contract Lifecycle Management
35%
Market Share
#1
DocuSign
Avg Yearly Pricing
$740
Customer Relationship Management (CRM), Sales Automation, Marketing Tools, Customer Service, Analytics and Reporting
13%
Market Share
#2
Salesforce
Avg Yearly Pricing
$2,600
Sales CRM, Pipeline Management, Deal Tracking, Activity Tracking, Sales Reporting
12%
Market Share
#3
Pipedrive
Avg Yearly Pricing
$1,840
Sales Engagement, Lead Generation, Prospecting, Contact Management, Email Sequencing
12%
Market Share
#4
Apollo.io
Avg Yearly Pricing
$1,070
Cloud-based Phone System, VoIP, Call Management, Integration with CRM, Call Analytics
9%
Market Share
#5
Aircall
Avg Yearly Pricing
$3,610
B2B Contact Data, Lead Enrichment, Data Veri fi cation, Prospecting Tools, Email O utreach
9%
Market Share
#6
L us h a
Avg Yearly Pricing
$530
B2B Data, Contact Information, Lead Generation, Market Intelligence, Company Insights
4%
Market Share
# 7
Z oo mI nfo
Avg Yearly Pricing
$12,250
31
T h e Top 85 SaaS Tools o f 2 0 24
Top 10 Sales SaaS Tools
Tool
Information
Features
Lead Generation, Sales Intelligence, Prospecting, Data Enrichment, Contact Management
4%
Market Share
#8 Dealfront
Avg Yearly Pricing
$1,910
Email Marketing, Marketing Automation, SMS Campaigns, Contact Management, Analytics and Reporting
4%
Market Share
#9
Brevo
Avg Yearly Pricing
$480
Sales Engagement, Multi-channel Communication, Lead Management, Email Campaigns, Sales Analytics
3%
Market Share
#10
Outreach
Avg Yearly Pricing
$4,540
32
The Top 85 SaaS Tools of 2024
Top 5 Support and Success SaaS Tools
SaaS tools offer substantial benefits for customer
support and success teams by streamlining their
processes and enhancing their ability to deliver
exceptional service.
#1
Intercom
#2
Zendesk
#3
Freshworks
#4
TeamViewer
#5
Front
33
The Top 85 SaaS Tools of 2024
Top 5 Support and Success SaaS Tools
Tool
Information
Features
Customer Messaging, Live Chat, Automated Messaging, Help Desk Integration, Customer Engagement Analytics
18%
Market Share
#1
Intercom
Avg Yearly Pricing
$5,110
Customer Support, Ticketing System, Live Chat, Knowledge Base, Reporting and Analytics
18%
Market Share
#2
Zendesk
Avg Yearly Pricing
$4,230
Customer Support, CRM, Ticketing System, Live Chat, Sales and Marketing Automation
8%
Market Share
#3
Freshworks
Avg Yearly Pricing
$2,410
Remote Desktop Access, Remote Support, Online Meetings, File Transfer, Remote Management
5%
Market Share
#4
TeamViewer
Avg Yearly Pricing
$710
Shared Inbox, Team Collaboration, Email Management, Workflow Automation, Analytics and Reporting
3%
Market Share
#5
Front
Avg Yearly Pricing
$3,880
34
The Top 85 SaaS Tools of 2024
Top 20 Engineering SaaS Tools
By leveraging SaaS tools, engineering departments can
improve their workflows, enhance collaboration, ensure
high-quality code, and maintain efficient and effective
operations.
#1
GitHub
#2
JetBrains
#3
OpenAI
#4
Sentry
#5
Twilio
35
The Top 85 SaaS Tools of 2024
Top 20 Engineering SaaS Tools
T oo l
Information
Main Features
61%
Market Share
Git hosting, CI/CD, cloud security, code review, integration with Jira.
#1
GitHub
Avg Yearly Pricing
$1,090
40%
Market Share
Developer Tools, Team Tools, Education, Business Solutions
#2
JetBrains
Avg Yearly Pricing
$930
API Access, Integration and Development, Custom Model Training
37%
Market Share
#3
OpenAi
Avg Yearly Pricing
$240
33%
Market Share
Error Monitoring, Tracing, Session Replay, Code Coverage
#4
Sentry
Avg Yearly Pricing
$720
Communication APIs, SMS Messaging, Voice Calls, Video Calls, Messaging Integration
25%
Market Share
#5
Twilio
Avg Yearly Pricing
$880
Cross - Browser Testing, Automated Testing, Mo b ile Device Testing, Browser Compati b ility Testing
20%
Market Share
#6
BrowserStack
Avg Yearly Pricing
$460
API Development, API Testing, API Colla b oration, Mock Servers, API Documentation
18%
Market Share
# 7
P ost m an
Avg Yearly Pricing
$1,240
36
T h e Top 85 SaaS Tools o f 202 4
Top 20 Engineering SaaS Tools
T oo l
Information
Features
Containerization, Application Deployment, Container Management, Docker Registry, Orchestration
15%
Market Share
#8
Docker
Avg Yearly Pricing
$340
Application Monitoring, Infrastructure Monitoring, Performance Metrics, Log Management, Alerting
13%
Market Share
#9
Datadog
Avg Yearly Pricing
$7,140
Serverless Deployment, Continuous Deployment, Frontend Deployment, Automated Builds, Hosting
11%
Market Share
#10
Vercel
Avg Yearly Pricing
$890
Communication APIs, Email Delivery, Email Tracking, SMTP Relay, Transactional Email
11%
Market Share
Sinch Mailgun
#11
Avg Yearly Pricing
$640
Network Monitoring, IT Management, System Performance, Infrastructure Monitoring, Network Diagnostics
11%
Market Share
#12 Solarwinds
Avg Yearly Pricing
$230
Code Q uality Analysis, Continuous Code Inspection, Security Scanning, Code Coverage, Technical De b t Management Continuous Integration, Continuous Delivery, Automated Builds, Deployment Pipelines, Code Integration
10%
Market Share
#1 3
Sonar C loud
Avg Yearly Pricing
$550
10%
Market Share
#1 4
C ircle CI
Avg Yearly Pricing
$1,020
37
T h e Top 85 SaaS Tools o f 202 4
Top 20 Engineering SaaS Tools
T oo l
Information
Features
Continuous Integration, Continuous Delivery, Automated Builds, Deployment Pipelines, Code Integration
10%
Market Share
#14
CircleCI
Avg Yearly Pricing
$1,020
Identity Management, Authentication, Authorization, Single Sign-On (SSO), Access Management
9%
Market Share
Auth0 by Okta
#15
Avg Yearly Pricing
$1,010
9%
Market Share
Code Hosting, Version Control, CI/ CD, Issue Tracking, Merge Requests
#16
GitLab
Avg Yearly Pricing
$2,670
Incident Management, Alerting, On- Call Management, Incident Response, Monitoring
8%
Market Share
#17
PagerDuty
Avg Yearly Pricing
$2,430
Application Performance Monitoring, Log Management, Error Tracking, Metrics Visualization, Alerting
7%
Market Share
#18
New Relic
Avg Yearly Pricing
$2,420
Static Site Deployment, Continuous Deployment, Serverless Deployment, Hosting, Build Automation
7%
Market Share
#19
Netlify
Avg Yearly Pricing
$490
Package Management, Dependency Management, Module Distri b ution, Version Control, Package Pu b lishing
7%
Market Share
# 20
npm
Avg Yearly Pricing
$80
38
T h e Top 85 SaaS Tools o f 202 4
Manage Your SaaS Tools with a Platform Like Cledara
SaaS is Here to Stay
The number of SaaS subscriptions businesses manage has grown
exponentially in the last ten years. In a decade, the subscriptions have
gone on average from 20 to 120. That’s an increase of 505%!
The subscription business model and SaaS tools are evolving at a faster
pace than any Finance department can keep up with. The consequences
tend to be unforeseen costs, unused seats, and duplicated products.
Needless to say, this is not an efficient way to run second-biggest
expense of a company.
39
The Top 85 SaaS Tools of 2024
More often than not, departments work in silos and expect another team
to resolve the issue, but surprise, nobody does and action is only taken
when it blows up in their faces. This is when data gets exposed, a credit
card gets compromised, and people are locked out of the tools they
need to do their work. Not good.
Filters
Search by name or owner...
Next payment
Frequency
£ Last payment
£ Budget
Name
4,000.00
Figma Design Collaboration Tool
Monthly
3,995.74
4,000.00
Today
25,000.00
Atlassian Productivity and Collabotio...
Quarterly
N/A
N/A
in 4 days
F or better or worse, the subscription model isn ’ t going anywhere. I t ’ s j ust
1,000.00
Miro Visual Collaboration Platform
Monthly
93.06
200.00
on 09/23/2024
too convenient. The best way to deal with this reality is to learn how to
3,020.00
Ado b e Creative Cloud G raphic Design
Quarterly
N/A
N/A
Today manage it. L uckily, there are platforms like Cledara that can help.
A E V idyards Screen R ecording Software
15,000.00
Yearly
198.82
300.50
in 4 days
Affinity G raphic Design
4,000.00
Yearly
89.99
250.00
on 09/23/2024
What is Cledara?
Airmeet W ebinar Platform
4,000.00
Yearly
75.62
4,000.00
on 09/23/2024
Cledara is a comprehensive solution for businesses to manage, track, and
control their SaaS subscriptions and associated expenses with enhanced
security, user - friendly interfaces, robust support, and integration options.
I t is a platform designed to streamline the management of Software as a
Service ( SaaS ) subscriptions and expenses through several key features :
40
The Top 85 SaaS Tools of 2024
One Place to Manage All of Your Software Spend
Centralized Management
Cledara centralizes SaaS subscriptions, allowing for easy
tracking, budgeting, and management. Virtual cards
enhance security and streamline payments.
Ease of Use
Cledara has got an intuitive interface and is easy to set
up, which simplifies managing software and expenses.
Exclusive Support
From the get go, you’ll be assisted by one of Cledara’s
experts who will answer all of your questions and guide
you through your onboarding.
Integration
Cledara’s integrations with accounting tools like Xero and
QuickBooks automate financial management and
reporting.
Expense Control
Features such as automated approval workflows,
detailed expense analytics, and the ability to quickly shut
down cards or subscriptions help in managing costs and
avoiding unexpected expenses.
41
The Top 85 SaaS Tools of 2024
Managing Software and Spend
Cledara offers a comprehensive suite of tools to manage
software procurement and expenditure effectively. From a
single platform, users can:
Approve new software purchases Evaluate renewal options Ensure vendor compliance
This oversight helps prevent unexpected charges and
ensures that software investments align with
organizational needs and budgets.
42
The Top 85 SaaS Tools of 2024
How Cledara Simplifies SaaS Management
Cledara simplifies SaaS management by providing a unified platform for
handling all aspects of software management. Key functionalities include:
Real-Time Software Directory
Users have access to an up-to-date list of all software and
hosting services, allowing for easy monitoring and management.
Automated Processes
Routine tasks such as access requests and invoice processing
are automated, reducing manual effort and the potential for
errors.
Proactive Spend Management
The platform helps in identifying cost-saving opportunities by
highlighting underused or redundant software, thereby enabling
more strategic spending decisions.
Integration and Automation Capabilities
Cledara supports integration with other systems, such as
NetSuite, to enhance its functionality and streamline workflows.
These integrations allow for seamless data exchange between
systems, facilitating more efficient financial and operational
processes. Automation capabilities further extend to tasks like
budgeting, approvals, and accounting, ensuring that day-to-day
software management is as efficient and error-free as possible.
Get Started Now for Free
43
The Top 85 SaaS Tools of 2024
Appendix
Information on the different tools and platforms was gathered using
Cledara’s own data based on customers’ activity and transactions. For
information on trends and the state of the SaaS industry, here are the
sources:
Isabelle Bousquette, (March 4, 2024),
Companies Are Juggling
More Software Vendors Than Ever. It isn’t Easy
, The Wall Street
Journal.
Falon Fatemi, (Dec 13, 2023),
Why The Future Of Media Is
Subscription-Based
, Forbes.
Frank V. Cespedes and Jacco van der Kooij, (April 18, 2023), The
Rebirth of Software as a Service
, Harvard Business Review.
(May 2024),
Public cloud application services/software as a
, service (SaaS) end-user spending worldwide from 2015 to 2025
Statista.
Vaibhav G upta, (Dec 18, 2023),
The next phase of growth and
innovation for India’s SaaS sector
, The E conomic Times.
Jason L emkin,
Last Year Was a Pretty Rough Year for Many SaaS
Startups
, SaaStr.
P R N ewswire, (Jun 28, 2024),
Software As a Service (SaaS) Market
size is set to grow by USD 423.2 billion from 2024-2028,
Y ahoo
Finance.
44
The Top 85 SaaS Tools of 2024
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