VOYAGER MARKETING REPORT, JULY 2024
2024 Marketing Initiatives
National Interstate is continuing to launch new marketing campaigns to help grow business within our captive programs. These include:
Prospects- We are continuing to make efforts to invite prospects to our meetings. We continue to rely on our appointed agents to bring us qualified prospects. When prospects attend these meetings, we have a higher success rate in them joining the program. Great Producer Summit- Every 2 years, National Interstate brings its top producers to Cleveland for a meeting where we share information and ideas, and give updates on the company and the industry. We brought the group together again in August of this year. Email Marketing Campaigns- We are working on a variety of email marketing campaigns for the 2024 year, including for our SmartFleet product, telematics initiatives and more.
Referrals If you know any other best-in-class trucking operations that you think could be a good fit for the Venture Group, please reach out to our team with any referrals!
Industry Involvement
National Interstate is proud to support national industry organizations, including the American Trucking Association, Truckload Carriers Association & Women in Trucking. We are also proud members of state associations, including OH, NC, CA, WI, IN, MN, WI, WA, ID, and IA . We welcome feedback regarding your state’s associations, your involvement and how we may be able to help or participate.
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