“ You don’t need a crystal ball to predict continued growth for organic produce items. Organic strawberries and raspberries are getting stronger demand for organic options, and it’s going to be challenging to find that right mix of organic versus conventionally grown produce that is going to be the correct combination for growers to meet the demand of their customers.
Berries | #2 in Sales
With more than $435 million in sales, the West was the top-performing region for organic berries , and it also showed the greatest year-over-year increases in both sales (15.6%) and volume (12.2%). Regional Performance
NE
W MW
S
$435,614,552 $58,811,783 15.6%
$219,375,123 $25,607,066 13.2% 37,596,648 3,914,982 11.6%
$428,720,864 $55,548,438 14.9% 71,477,851 7,017,798 10.9%
$388,889,775 $40,146,898 11.5% 61,730,866 3,866,715 6.7%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Jim Grabowski Director of Marketing, Well•Pict Berries
68,137,317 7,391,746 12.2%
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Berries
Honestly, all of the organic berries complement each other and work together to drive sales at retail. That said, organic blueberries and organic strawberries combined make up the biggest percentage of the organic berry category. Organic raspberries and organic blackberries continue to make great gains, though. Brian Vertrees Director of Business Development, Naturipe Farms
Sales 2021 vs. 2020
$ MILLIONS
Organic berries showed year-over-year sales growth throughout 2021.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
175 150 125 100 75
T he #2 organic fresh produce category by annual sales dollars, organic berries raked in close to $1.5 billion in 2021, increasing by an impressive 13.9% from 2020. With a year-over-year volume gain of 10.2%, organic berries (which include strawberries, blueberries, raspberries, and blackberries) continued to surge in popularity in 2021, and they also commanded a significant price premium of 60% over their conventional counterparts.
50 25 0
2021 2020
16
17
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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