“ The organic category has grown immensely in the past 10 years. While many commodities are catching up to the demand, and the year-over-year increase in demand has slowed a bit, it by no means has plateaued. Storage of organic apples has always been the biggest challenge. As techniques have improved, we have been able to make the crop last later in the season and expect the same in this upcoming year. Chuck Sinks President of Sales and Marketing, Sage Fruit Company
Apples | #3 in Sales
The South was the only region that saw a year- over-year increase in organic apple volume (0.4%), and it also showed the best year-over-year sales performance (12.4%). Regional Performance
NE
W MW
S
$179,839,771 $6,635,730 3.8% 70,632,336 -2,492,114 -3.4%
$100,067,785 $5,013,869 5.3% 41,559,536 -744,990 -1.8%
$235,065,376 $25,962,462 12.4% 98,367,973 392,430 0.4%
$147,992,137 $1,728,783 1.2% 58,903,936 -4,573,069 -7.2%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Apples
– – – – – – – – – – – – – – – – – – –
We want to make organics our number one offering every day. We are here for one’s organic needs every day of the year. There’s not a day that we can’t help you fill your shelves with whatever organic product [consumers] are looking for within our core makeup. Dan Davis Organic Category Manager, Starr Ranch Growers
Sales 2021 vs. 2020
$ MILLIONS
Except for March, organic apples showed year-over-year sales gains throughout 2021.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
70 60 50 40 30 20 10 0
W hile organic apples didn’t have the double- digit year-over-year gains they logged in 2020, the category still managed to post a 6.3% increase in sales in 2021, which was especially impressive given that volume actually decreased year over year (–2.7%). As the third-largest driver of 2021 organic fresh produce dollars, organic apples boasted retail sales of more than $663 million and a solid price premium of 41% over their conventional counterparts.
2021 2020
18
19
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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