COMMUNITY INVITED TO HELP SHAPE OKLAHOMA CITY’S BRAND STORY
Oklahoma City residents, workers and visitors are being invited to help shape how the city is represented locally and nationally through a new community branding initiative currently underway. The initiative, led by the Greater Oklahoma City Chamber and a coalition of civic organizations, is currently in the community engagement and research phase of the brand development process. The effort is designed to create a shared story that reflects Oklahoma City’s identity, strengths and aspirations while helping position the city competitively for tourism, talent attraction, business recruitment and long-term growth. The project is being led by MMGY, a Kansas City-based agency with
experience leading civic branding efforts for communities including Cleveland, Detroit, Tucson, Chicago and Vancouver. Supporting the initiative locally are Gooden Group, Konjo Concepts and Tango PR, which are leading community engagement efforts throughout Oklahoma City. Gooden Group brings experience managing local public engagement campaigns tied to MAPS 4, the Metropolitan Library System and the City of Oklahoma City’s GO Bond campaign. The agencies
were selected earlier this year through a competitive RFQ process that generated 32 proposals from local, national and international brand agencies.
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