Community members are encouraged to participate in a variety of engagement opportunities throughout June to help shape the next chapter of Oklahoma City’s story. Throughout June, agency partners are conducting one-on-one listening sessions with community stakeholders, along with focus groups, small-group discussions and pop-up engagement opportunities at high-traffic locations and events across the city. Organizers say the goal is to gather a broad range of perspectives about how people experience the city and what they believe should define Oklahoma City’s identity moving forward. A public survey is also open through June 30, giving residents and community members an opportunity to directly contribute to the process. The survey is open to anyone who lives or works in Oklahoma City, as well as those who regularly visit the city for school, work or entertainment. The survey takes approximately 10 minutes to complete and all responses are confidential. The feedback gathered during this phase will help inform the eventual brand identity and messaging strategy for Oklahoma City. “Every strong civic brand starts with listening. We know Oklahoma City is complex and diverse, so to reveal a community brand that reflects this will take deep listening and community input,” said Jenny Love Meyer, chief culture officer at Love’s Travel Stops and chair of the Chamber’s OKC Brand Task Force. “Our hope is for local residents and businesses to engage in this process since we are all ambassadors for OKC.” Project leaders have emphasized that the initiative is not centered on creating a logo or slogan alone, but
rather developing a long-term platform for telling Oklahoma City’s story in a consistent and authentic way. To support outreach efforts, a partner toolkit has been developed that includes sample newsletter copy, email language, social media messaging and graphics for organizations and individuals interested in encouraging participation across their networks. The research and community engagement phase is expected to continue through July, with brand development planned for later this year and a full brand launch anticipated in spring 2027.
“Every strong civic brand starts with listening. We know Oklahoma City is complex and diverse, so to reveal a community brand that reflects this will take deep listening and community input” - Jenny Love Meyer
3 The survey is available through June 30 at visitokc.com/survey.
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