For rates, please reach out to David Martin at davidm@sdmag.com and he will introduce you to an Account Director.
Media Kit 2024
WHY SDM ?
With a 75 year legacy, the iconic San Diego Magazine remains the top choice for both loyal and affluent subscribers and followers. Our content seamlessly reaches readers through print, social media, email, podcasts, video, and in- person events, offering a robust, multifaceted platform to ensure your campaign’s success. Grow your customers and audience with San Diego Magazine , leveraging an audience only WE can deliver. But don’t just take our word for it…
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
TESTIMONIAL
San Diego Magazine has been an amazing partner to work with. They truly invested their time to understand our brand and goals to develop a personalized and strategic marketing plan. Where other traditional media outlets stop at a pretty print ad, San Diego Magazine exceeds—presenting ideas and opportunities and collaborating with our team to create engaging content to be utilized across all digital platforms . On the events side, the team at San Diego Magazine has always come through with putting together some of the best events in San Diego . They partner with the best of the best in the county which brings such a fun and diverse crowd to fill every event. The production of every event is truly top tier from planning, designing, coordinating, and executing. What really makes San Diego Magazine such a pleasure to work with are the people behind the brand . The team at San Diego Magazine are true professionals, but above all, wonderful, caring, creative, and energetic people.
Javi Rubio DIRECTOR OF OPERATIONS, SKREWBALL WHISKEY
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
MEDIA PLATFORMS
San Diego Magazine offers unparalleled access to an affluent audience through our successful media platforms. When you advertise with us, you're strategically leveraging these impressions to boost brand recognition, customer engagement, and business growth. Meet our audience wherever they engage with our content and turn impressions into results. 66,250,509 TOTAL ANNUAL IMPRESSIONS DELIVERED
Print 1,977,360 ANNUAL IMPRESSIONS
Social 49,988,740 ANNUAL IMPRESSIONS
Website 3,267,528 ANNUAL IMPRESSIONS
Email 10,913,429 ANNUAL IMPRESSIONS
Podcasts 289,800 ANNUAL IMPRESSIONS
SMS Text 96,363 ANNUAL IMPRESSIONS
Events 6,000 ANNUAL ATTENDEES
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
Creative Studio
SAN DIEGO MAGAZINE MEDIA
San Diego Magazine ’s Custom Media division offers clients the opportunity to engage with their customers in the same way that we do. We can tell your story through a custom publication, e-newsletter, event or podcast. Our content development and branding expertise can be your secret weapon. Video Services
Brand Refresh Events & Activations Podcast Production Custom Publications
Digital Media Social Media Brand Development
2023 Awards
Custom Publications
SOCIETY OF PROFESSIONAL JOURNALISTS Winner of 18 awards Non-Daily Reporting & Writing Design Elements Social Media Podcast
SD PRESS CLUB
For more information about multi-channel custom content visit www.SDMagMedia.com
Winner of 16 awards Non-Daily & Online Reporting & Writing Feature Layout Design Social Media Video Photography Illustration
WINTER 2023
Back
in Action
TRAVEL TIPS | RADIO FLYER’S "FUNOMENAL" LEGACY | SUPPORTING VETERANS
An accident could have cost Ella her arm. Rady Children’s saved it.
PLUS GUIDE TO OPEN ENROLLMENT BLUE SPACES EXPANSION AT SCRIPPS MEMORIAL HOSPITAL ENCINITAS
YOUR VISITOR GUIDE TO OCEANSIDE Sights, Bites, Beaches & More 120
RAISING KIND KIDS BIKE SAFETY TIPS HEART HEALTH IN SCHOOLS PLUS
GENERATIONS OF HOPS An inside look at the family- owned hops farms of Washington's Yakima Valley
A PUBLICATION BY
CAN’T-MISS CULTURAL HOT SPOTS Page 49
LOCAL-APPROVED NEIGHBORHOOD GUIDES Page 58
FRESH IDEAS FOR FAMILY FUN Page 32
FALL 2023
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE CONTENT EVERY MONTH ACROSS PRINT, WEB AND SOCIAL
San Diego Magazine is dedicated to telling the stories of everyday San Diegans doing extraordinary things. We create content around these remarkable happenings to reveal the soul of our city through written word, photography, and video, then share them through the magazine, website, email, social media, podcasts and in- person events. Each month we deep dive into Food & Drink , Arts & Culture , Living & Style , and Escapes and will work with your business or brand to create a successful campaign, tapping into award- winning content that aligns best with your goals.
Food & Drink Foodies turn to San Diego Magazine for the dish on chefs, openings, bites, and pours. Our readers dine out 11 times per month and spend an average of $80 on a dinner for two. Influence their next reservation with one of these advertising packages. Living & Style Home décor and design fans delight each month seeing trending interiors and distinct architecture across San Diego Magazine 's platforms. With 77% of our readers owning a home and 15% owning a second home, they turn to us for inspiration and where to shop. Be the first choice for their next big project with one of these packages.
Arts & Culture 71% of our readers hold a college or post- graduate degree and earn an average income of $239,411 per year. Indulge their tastes with your upcoming art or cultural happening alongside compelling art and culture content across all our platforms. Escapes Destinations and local escapes looking for well-heeled travelers will find them reading San Diego Magazine across all platforms. 45% of our readers will travel in the next 12 months , with nearly half spending $5,000 on a trip. Add to your business’s bottom line by aligning your advertising with our monthly travel content.
(Source: CVC Audit 2022, Reader Study 2015)
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
2024 PLANNING CALENDAR
ADVERTISING SECTIONS
ADVERTISING SECTIONS
EDITORIAL FEATURES
EVENT
DEADLINE
EDITORIAL FEATURES
EVENT
DEADLINE
Faces of San Diego The Private School Guide 5 Star Wealth Managers Unveiling South Bay Coveted Weddings Cosmetic Procedures Youth Camp Guide The Brunch Guide/Profiles Arizona Travel Staycation & Spring Escapes 5 Star Real Estate Professionals Home Industry Profiles & Winner Thank You Ads Top Dentists Super Lawyers
Space: May 17, 2024 Art: May 21, 2024 Mailed: June 21, 2024
Space: Nov 17, 2023 Art: Nov 21, 2023 Mailed: Dec 18, 2023
The Health & Wellness Issue
Best of San Diego
BOSD Winner Thank You Ads
Jan
Jul
Best of San Diego Friday, August 2
Taste of South Bay Sunday, February 25
Top Realtors/Profiles Top Lawyers/Profiles Casino Guide
Space: Dec 15, 2023 Art: Dec 19, 2023 Mailed: Jan 25, 2024
Space: June 14, 2024 Art: June 18, 2024 Mailed: July 24, 2024
The Neighborhood Guide
South Bay Issue
Feb
Aug
Guide to Aging Well West Coast Wine Fall Escapes
Space: July 19, 2024 Art: July 23, 2024 Mailed: Aug 23, 2024
Space: Jan 19, 2024 Art: Jan 23, 2024 Mailed: Feb 23, 2024
The California Issue
Sep
The Travel Issue
Mar
Del Mar Wine & Food Festival October 2 – 6
Space: Aug 23, 2024 Art: Aug 27, 2024 Mailed: Sept 27, 2024
The STEM & Innovation Issue
Top Doctors/Profiles Luxury Auto
Oct
Space: Feb 16, 2024 Art: Feb 20, 2024 Mailed: Mar 21, 2024
The Home Issue
Brunch Bash Sunday, April 21
Apr
Celebrating Women Profiles & Thank You Ads Private Dining Black Friday Guide
Space: Sep 20, 2024 Art: Sep 24, 2024 Mailed: Oct 25, 2024
The People of San Diego Issue
Tastemaker Profiles Best Restaurants Road Trips & Summer Escapes Palm Springs Travel The Beach Guide Guide to Balboa Park Private School Guide
Celebrating Women
Nov
Space: Mar 22, 2024 Art: Mar 26, 2024 Mailed: Apr 25, 2024
Best Restaurants
May
Charitable Giving Guide
Space: Oct 18, 2024 Art: Oct 22, 2024 Mailed: Nov 22, 2024
Space: Apr 19, 2024 Art: Apr 23, 2024 Mailed: May 23, 2024
The Arts & Culture Issue
The Beach & Outdoors Issue
Best of North County Friday, June 7
Dec
Theater Preview Winter Escapes
Jun
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE MAGAZINE
In 2023, San Diego Magazine celebrated 75 years of publication. This milestone was accompanied by a comprehensive makeover that touched every aspect of the magazine, from its layout, design, and fonts to its award-winning editorial content and photography. These transformative changes have not only rejuvenated the magazine but also strategically positioned it for the next 75 years .
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE MAGAZINE ADVERTISING RATES
The Facts
Our advertisers say it best…
“Partnering with San Diego Magazine has been incredibly valuable to our business. It gives us excellent exposure to a high- end demographic that is hungry to know what is best to eat, see and do in San Diego. Their team has always been intuitive to our needs and always comes up with new and creative ways to get new exposure for our restaurant and remind our local guests to come and see us again.” Holly Losey MARKETING, SEVILLA COMPANIES
Brands and businesses have taken notice and over the past 12 months (October - October): Magazine advertising grew 12% They choose the magazine for its longevity compared to digital media and influence over buying decisions. 68% of subscribers keep the magazine for one month or longer. 70% frequently purchase products or services seen from ads in San Diego Magazine . And an unparalleled, high income readership. Our readers are 278% more likely to have a household income of $175,000 or more per year than the general population of San Diego.
CVC Reader Study 2022, ASG 2023
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE MAGAZINE CIRCULATION
Print & Digital Circulation
San Diego Magazine ’s print circulation has a strong presence across every distribution channel . Advertising in the magazine ensures your brand reaches the most engaged of our audience ; paid subscribers, distinguished partners and newsstands throughout San Diego County.
Local Supermarkets & Bookstores Cardiff Seaside Market • Frazier Farms • Sprouts • Whole Foods • Windmill Farms • Barnes & Noble • Bay Books Membership Associations KPBS Members • San Diego County Medical Society • SDSU Alumni Association Transportation Private Jets • Private Limos • Town Cars Waiting Rooms
Hotel Rooms 1906 Lodge • Cape Ray Carlsbad Hilton • Fairmont Grand Hotel • Four Seasons Residence Club • Harrah’s Rincon Casino & Resort • Hawthorn Historic Inn • La Jolla Beach & Tennis Club • La Valencia • Marriott San Diego Gaslamp • Omni La Costa Resort & Spa • Rancho Valencia Villas • Residence Inn Marriott • San Diego Marrott Marquis • San Diego Mission Valley Marriott • The Guild Hotel • The Lodge at Torrey Pines • The Ponte Vineyard Inn • The Town & Country Hotel • The Westgage Hotel • The US Grant Hotel • Valley View Casino
Real Estate Offices and Chambers of Commerce
Solana Beach Chamber of Commerce • SDAR* Kerney Mesa • SDAR* Rancho Bernado • SDAR* Solana Beach East County • SDAR* South County *San Diego Association of Realtors Monthly Digital Edition Emailed to paid digital subscribers
MONTHLY CIRCULATION: 37,450 4.4 readers per copy MONTHLY READERSHIP: 164,780
PAID & VERIFIED CIRCULATION: 92% CVC, 2022
Select medical offices throughout San Diego
PAID SUBSCRIBERS: 91% of paid subscribers live in San Diego County
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE MAGAZINE OUR READERS
ENTERTAINMENT & GIFTING Dining & Entertainment...................................... 83% Florist/Gift Shops................................................. 26% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)............... 19% Vacations / Travel................................................ 45% Wedding Supplies................................................... 2%
FINANCIAL SERVICES Attorney............................................. 11% Financial Planning........................... 24% Tax Advisor / Tax Services............ 26%
San Diego Magazine reaches an affluent audience with significant purchasing power. Our readers indicated that they plan to purchase the following goods or services within the next 12 months. With 164,780 monthly readers , these percentages add up in a big way for advertisers. CVC Reader Study, 2022
$239,411 AVERAGE HHI
APPAREL Women’s Apparel............ 71% Men’s Apparel................. 47% Children's Apparel.......... 19% Jewelry.............................. 31%
Greater than $100k........ 85% Greater than $150K....... 59% Greater than $200k....... 35%
Demographics
EDUCATION: Graduated College................ 71% Post Graduate Study........... 29% MEDIAN AGE: 48 25–34....................................... 16% 35–44....................................... 21% 45–55...................................... 28% 55–64....................................... 21% GENDER: Female..................................... 62% Male.......................................... 38%
HOME IMPROVEMENT Carpet or Flooring.................................... 15% Furniture / Home Furnishings................ 62% Home Improvements or Home Improvement Supplies............................. 33% Major Home Appliance........................... 28% Real Estate (Sell or purchase).................. 9% New Automobile, Truck or SUV............. 15%
HEALTH & FAMILY Education or Class.......................................... 8% Health Club / Exercise Class...................... 28% Medical Services / Physicians.................... 45% Pet Supplies................................................... 32% Veterinarian..................................................... 31%
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE WEBSITE
sandiegomagazine.com
San Diego Magazine is thrilled to announce the October 2023 debut of our revamped website, marking a significant milestone in our digital journey. A prioritization of SEO enhancements not only restored pre-pandemic traffic levels but surpassed goals, attracting a 23% increase in visitors compared to our 2019 peak . Now, with our newly optimized site, we are poised to continue delivering exceptional content and engaging experiences to our readers, as well as, draw in greater audiences to further solidify our position as a trusted source of lifestyle content and inspiration in the San Diego community and beyond.
sandiegomagazine.com
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
THE WEBSITE
“ San Diego Magazine is a trusted advertising partner for the Town and Country Resort. We run a comprehensive marketing program with them including print, digital, special events, social media, and email marketing. With every channel, they consistently generate exceptional results. One of the other standout aspects of working with the magazine is that the team is highly professional, responsive, and genuinely cares about the success of our campaigns. I highly recommend them if you’re looking to boost your presence and engagement within the San Diego community.” Kathleen Kubota DIRECTOR OF MARKETING, TOWN AND COUNTRY RESORT
MONTHLY PAGE VIEWS 403,975 (+34% over 2022) GA 2023 MONTHLY VISITS 272,294 (+31% over 2022) GA 2023
San Diego Magazine website visitors are interested in a variety of topics: Movies & Television Travel Technology Food & Dining/Cooking Retail & Shopping Home Decor & Lifestyle Banking, Finance & Investing News, Politics and Entertainment News GA 2023
GENDER Male.............................................. 52% Female......................................... 48%
AGE 18–24. ........................................... 13% 25–34.......................................... 22% 35–44.......................................... 25% 45–54.......................................... 20% 55+................................................. 12% GA 2023
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
Banner Advertising
Native Advertising SPONSORED ARTICLE: Client provided article posted to sandiegomagazine.com. Includes copy, photos, and outbound links SPONSORED ARTICLE ADD-ONS: - Premium Marquis Placement on Homepage - Professional Writing: 800 word article SPONSORED ARTICLE WITH VIDEO PACKAGE: Professionally written article posted to sandiegomagazine.com with embed video, premium marquis placement on homepage and boosted on Facebook/Meta* *Video production not included in price.
THE WEBSITE BANNER, VIDEO & NATIVE ADVERTISING
RUN OF SITE
HOMEPAGE TAKEOVER: All ad units on homepage FULL SITE TAKE OVER: All ad units on full site SECTION TAKEOVER: All ads units within a section, i.e., Calendar section FEATURE TAKEOVER: Annual takeover of the most popular sections, like Top Doctors and Best of San Diego winners. 100% share of voice and 100,000 bonus run of site impressions LIGHTBOX: Popup ad upon entry of website for each new user per day
Banner Advertising on sandiegomagazine.com provides high-impact exposure for your brand throughout the website. Target your ideal customer based on content, location, device or reach all site visitors. Native Advertising seamlessly integrates with the site and its surrounding content for advertising that fits comfortably within the flow of sandiegomagazine.com. Need help with design, writing or video production? Let our team of professionals assist. Price upon request.
Video EXPANDABLE VIDEO BANNER: Responsive rich media (banner and video) runs the full width of the top of every pageview throughout the site. 15 - 30 second video loop
Click for additional examples
Click for additional examples
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
Immersive Adhesion A visually stunning, full-width, two-screen experience designed to captivate your audience and leave an indelible mark on their minds.
THE WEBSITE PREMIUM PLACEMENT ADVERTISING
Total View Eclipse Immersive full-screen video or striking static image to capture attention, drive engagement, and leave a lasting impression on your audience.
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
Programmatic
THE WEBSITE AUDIENCE EXTENSION PROGRAMMATIC ADVERTISING
GEOFENCING: Targets prospects where they physically are now (Micro Proximity) or have been (Device ID). (40,000 min. monthly impressions) • DEVICE ID DISPLAY AD • *DEVICE ID DISPLAY AD W/ AUDIENCE EXTENSION OR ADDRESS LIST • MICRO PROXIMITY DISPLAY AD • *DEVICE ID VIDEO AD W/ OR W/O AUDIENCE EXTENSION OR ADDRESS LIST • DEVICE ID TARGETING FACEBOOK DISPLAY: Digital billboard ads that generate brand awareness to defined audiences placed across Quantcast top 5000 sites with brand safety guardrails. Includes retargeting ads to your website visitors. Available targeting and tactics: Demographic, context, behavior, geography, keyword retargeting, and site retargeting. (40,000 monthly min. impressions) • DISPLAY • *DISPLAY INCLUDING AUDIENCE EXTENSION PAID SOCIAL: Expert ad management for Facebook and Instagram Tap into San Diego Magazine ’s custom audiences on Facebook and Instagram. Reach our Best of San Diego, Main Dish, and HikeyBikeyBeer Newsletter subscribers as they scroll social. Ask your Account Manager about adding a dedicated eblast to the same list at an additional cost. • PAID SOCIAL WITH OR WITHOUT SDM LISTS
VIDEO: Delivers the highest impact for awareness and retention. Deliver your video to defined audiences on streaming TV, Pre-Roll, and YouTube. Included targeting and tactics: Geography, website retargeting, and conversion tracking. Add: Behavior and Demographic Targeting • STREAMING TV (OTT): Large Screen – Large/Small Screen mixes.............(20–40k min. impressions) • PRE-ROLL: ................................................(40,000 min. impressions) • YOUTUBE VIDEO: .......................................................(500 view min) • YOUTUBE VIDEO BUMPER • ADDRESSABLE STREAMING TV (OTT): Large screen only*............................................................(20,000 min.) (conversion tracking not available)
Reach San Diego Magazine readers anywhere they look across with web with digital Audience Extension . Your brand’s video or digital billboards will be seen on subscriber’s TVs, computers, devices, and apps . Maximize your budget by reaching the same high-wealth demo across several platforms. Pinpoint new customers that align with your brand’s unique goals through highly targeted Programmatic Advertising . Find customers based on their location at a specific time (like at a competitor's business) or based on their unique preferences, behaviors, geography, or demographics.
*Audience Extension: Programmatic Display and Video specifically targeted to current or past San Diego
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
SOCIAL MEDIA
San Diego Magazine ’s social media platforms generated an impressive 44,988,970 impressions between October 2022–October 2023. And it’s not just impressions that move the needle for advertisers, but highly active and engaged followers. In fact, community engagement is up 30% over the same reporting period. Follower engagement signals readiness to make a purchase or plan a visit in the future. Allow our award-winning team of social media experts to guide your next campaign toward even greater success.
First place winner for “Social Media Account” San Diego Society of Professional Journalists 2023.
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
Demographics
Rates Instagram Stories EXPERIENTIAL
SOCIAL MEDIA
INSTAGRAM FOLLOWERS: 240,000 FACEBOOK FOLLOWERS: 62,000 X FOLLOWERS: 127,300 THREADS FOLLOWERS: 18,800 LINKEDIN FOLLOWERS: 6,500
We come to you! Photography created around your concept and what makes you a must-visit destination. Includes a minimum of 4 slides, content and creative development with one round of client edits, and link sticker to URL of choice. ADVERTORIAL STORY Client provides assets to San Diego Magazine to promote an upcoming event or happening. SDM designs creative from provided assets. • MINIMUM 5 SLIDE STORY: includes link sticker to website of choice • 1 SLIDE STORY: includes link sticker to website of choice INSTAGRAM CONTEST Grow your fanbase with a contest that requires a follow for a chance to win a prize to your business valued at $300+. Includes: 1 story and 2 in- feed posts per contest. Runs a minimum of 5 days. SD Mag schedules photo shoot, designs creative, and manages and monitors contest. Instagram Reels Video production from SDM Studios tells your brand story, educates, or helps your brand engage with new customers. Reels run infeed and live on the page as an in-stream preview. Price includes: ownership rights, production, creative development and on-location coordination and direction. • ORGANIC REEL: Video produced by social team on iPhone • PROFESSIONAL REEL: Professional videographer and production
A few success stories...
UTC UTC’s Reel reached an astounding 500,000+ people, sparking exceptional engagement and positive impact. Click to explore the full details.
Stella Jean’s Stella Jean’s
INSTAGRAM AGE: 18 – 24 ......................................... 22% 25 – 34......................................... 36% 35 – 44...................................... 21.5% 45 – 54...................................... 10.5% INSTAGRAM GROWTH Q1 – Q3 2023 Audience........................... +16,000 Video Views.......................... + 27% FACEBOOK GROWTH Q1 – Q3 2023 Audience............................. +5,500 Post Clicks.............................. +55% (Sources: Meta, Later, Sprout Social 2023)
Instagram Contest scored remarkable impressions and ignited 5,000 meaningful engagements. Click here to dive deeper into their success story.
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
E-Newsletter Rates
DIRECT MESSAGING EMAIL & SMS
NATIVE AD* TOP BOTTOM
DEDICATED BLAST
ISLAND AD 320X250
TITLE & CONTENT
DISTRIBUTION SUBSCRIBERS
The Best of San Diego This Week Top Things to do in San Diego Main Dish Local food and restaurant news Hikey Bikey Beer Active outdoor lifestyle and craft beer
Twice a week (Mon & Thurs) Twice a month (Tuesday)
50,600
Advertise your next product, promotion, or event through one of San Diego Magazine 's email Newsletter lists. Personalize your messaging and target readers by interest, or reach our full email list, through one of the most personal ways to receive communications from brands. (Bluecore, 2021) Drive awareness and clicks to your website with a dedicated eblast or inclusion within a newsletter.
40,816
Monthly
41,777
DEDICATED BLAST
ISLAND AD 320X250
TITLE & CONTENT
DISTRIBUTION SUBSCRIBERS
TOP NATIVE AD*
Charitable SD Nonprofit campaigns, causes & events
Monthly
3,530
All Lists/Unduplicated
56,423
*Native ads integrate with the aesthetic of the newsletter and contain a headline and description to encourage users to click on a link to a website of your choice. **Subscriber numbers as of October 2023.
Click for email example
SMS Text Messaging Texted coupons are redeemed 10x more often than traditional coupons. (Adobe) Boost your next offer-based promotion with a SMS Text to San Diego Magazine ’s opt-in subscribers. We send only the best offers on this platform and our SMS audience is primed to act right away. SUBSCRIBERS: 9,300 AVERAGE ENGAGEMENT: 98% Open Rate CTR: 4.2%
8:00
(Source: Attentive SMS)
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
PROFESSIONAL VIDEO
Video Production
:15 video :30 video 1:00 video 1:30 video 2:00 video Voice Over by Troy Johnson Videos requiring scripts, storyboards and/or multiple locations are available at additional cost. Please request a quote. PROFESSIONAL VIDEO INVESTMENT*
Your brand will come alive with a short film from SDM Studios. Our nationally recognized video production team, led by filmmaker Jeremy Sazon, knows how to create memorable, short films that make an impact. San Diego Magazine ’s owners have years of experience in national TV—Food Network, Travel Channel, NBC, etc. Now we produce national-caliber videos and films for national and regional brands. Including yours. Our team will help you devise a media plan to use the video across platforms to connect with the modern audience.
Investment Includes: First-Look Style Video Production Guided story architecture
Ownership rights 2 rounds of edits Vertical and horizontal final cuts
“Introduce your brand styled like video editorial. You control the message.”
*Investment does not include advertising placement.
Watch Stone’s Delicious IPG Series
BRANDED VIDEO CONTENT Get creative with San Diego Magazine Studios with product placement, video series, events, or naming rights.*
INSTAGRAM REEL PACKAGE: Includes professional video production and infeed placement on San Diego Magazine' s Instagram.
*Video production not included in price.
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
PODCASTS
Align your brand with San Diego Magazine 's devoted, niche audiences of true foodies or cannabis enthusiasts. Podcast advertising, when read by the host, drives 71% stronger brand recall than more traditional forms of advertising. This creates high levels of consumer
interest, purchase, and recommendation intent. (Nielsen, 2021)
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
PODCASTS
Happy Half Hour Food Network personality Troy Johnson and co-host David Martin’s weekly podcast talks dining out, drinking up, and what’s making news on the restaurant scene. This popular podcast is the recipient of several awards. Most recently, it won First Place for Podcasts from the San Diego Society of Professional Journalists and the 2018 Folio Awards’ Niche Podcast of the Year, beating top-tier competition from Red Bull Media, Harvard Mag., Inc., and more. ANNUAL DOWNLOADS PER MONTH: 24,000 ANNUAL AVERAGE DOWNLOADS: 288,000
″ We figured San Diego Magazine ′s podcast was reaching our target market. Sure enough, we were right. We saw an immediate ROI on our first run of ads.″ Nate Benedetto PRINCIPAL, NEXT WAVE COMMERCIAL
Sponsorships:
HEAR NEXT WAVE’S SPOT AND LISTEN TO HAPPY HALF HOUR “EAT WITH YOUR HANDS”
LEAD IN SPONSOR 30-second spot at the start of the podcast read by host and banner ads on the podcast landing page.* ON LOCATION SPONSOR Host the podcast at your location for unparalleled exposure. Includes one week digital roadblock on podcast landing page, on-air mentions, inclusions on Instagram, Facebook, Twitter, and the Best of San Diego newsletter. ON LOCATION SPONSOR + PROFESSIONAL FILMING On location professional filming, product placement, production, and editing. Final video hosted on San Diego Magazine ’s YouTube channel and included on the podcast episode landing page.
(Source, Soundcloud)
The Plant Lady On the newest San Diego Magazine podcast, host Jackie Bryant, a nationally recognized cannabis reporter, explores the evolution of cannabis culture and its growing legalization movement that continues to sweep the nation. *Advertising options include Lead in Sponsor only. Ask about a season sponsorship. ANNUAL AVERAGE DOWNLOADS: 1,800
(Source, Libsyn)
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
EXPERIENTIAL
Experience unparalleled brand engagement at one of our sold- out events. Your business or brand will meet with our enthusiastic community of readers face to face, fostering meaningful connections beyond the digital realm. Whether you're looking to showcase your products, share your message, or immerse our audience in an unforgettable experience, San Diego Magazine events provide the perfect platform. ″ I have loved working with the SD Magazine events over the past few years. They are by far the most organized group of people to work with, which is super appreciated in the event world! Their on-site volunteer staff is always super resourceful & ready to help. AND... they prepare you with important logistical information in advance so that you and your team are ready to rock!″
Valerie Mar TOPO CHICO
CONTACT SHELBY KALCHIK AT SHELBYK@SDMAG.COM OR 619.230.9292. EVENT PRODUCTION + CONSULTATION SERVICES AVAILABLE.
EVENTS OVERVIEW
Taste of South Bay LOCATION: Novo Brazil Brewing Imperial Beach DATE/TIME: February 25, 2024 2 p.m.–5 p.m. ATTENDANCE: 500 San Diego Magazine presents Taste of South Bay in partnership with Novo Brazil Brewing. We’re partnering with the community of South Bay to host a festival-style day party bringing together the best from Southern San Diego. Guests will enjoy all you can eat and drink fair as the sun sets on this epic waterfront property. The event will have strong cultural focus bringing the community to life!
Brunch Bash LOCATION: Omni La Costa Resort—Carlsbad DATE/TIME: April 21, 2024 11 a.m.–2 p.m. ATTENDANCE: 1,000 San Diego Magazine ’s annual Brunch Bash event is the ultimate Sunday Funday and our number one best seller. Guests will splurge on unlimited eats, bottomless beers, brunch cocktails, and piping hot coffee. San Diego's local brunch icons will serve up their signature fare and delightful libations.
Best of North County LOCATION: Carlsbad Flower Field Event Space DATE/TIME: June 7, 2024 6 p.m.–9 p.m. ATTENDANCE: 1,300 An evening celebration of the top restaurants, bars, breweries, distilleries, and businesses that make San Diego’s North County noteworthy. Guests indulge in unlimited bites & sips prepared by local chefs and buzzworthy spots for a night filled with live music, lounges, 50+ exhibitors, and more!
Best of San Diego LOCATION: Liberty Station Legacy Plaza DATE/TIME: August 2, 2024 6 p.m.–9:30 p.m. ATTENDANCE: 2,200 This pinnacle summer celebration brings together the top local restaurants, bars, breweries, wineries, distilleries, and businesses as featured in San Diego Magazine 's Best Restaurants and Best of San Diego issues. Guests enjoy unlimited bites and sips from more than 100 vendors along with live entertainment, vibrant photo-ops, relaxing lounge spaces, dancing, and more. It’s the most highly anticipated event of the year.
Celebrating Women LOCATION: TBA DATE/TIME: November 2024 ATTENDANCE: 500 The Celebrating Women empowerment for local San Diego females. The event brings together the city’s most influential women for a night to connect and be inspired. Attendees can create the experience they want, whether it be professional growth or just a fun night of celebrating the power of female. It's the perfect demographic for business and brands to reach a female audience, or break into the San Diego socialite scene. Summit was created to provide a night of
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Reach out to your Account Director for information about Del Mar Wine & Food Festival 2024 .
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CONTACT SHELBY KALCHIK AT SHELBYK@SDMAG.COM OR 619.230.9292. EVENT PRODUCTION + CONSULTATION SERVICES AVAILABLE.
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