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What’s the Most Profitable Part of a Convenience Store? Family Matters in Business Get the Wisdom of Other Business Owners’ Mistakes From This Book
Use This Sales Formula to Make More Money
With This Simple Sales Formula MAKE MORE MONEY
Wouldn’t it be nice if your business came with an instruction manual? It would include how-tos about hiring and customer retention, and the sales chapter would provide surefire tactics to target the best customers for your business. Too bad something like that doesn’t exist — or does it? While there may not be a one-size-fits-all manual, there is a guaranteed sales formula designed to help business leaders close more deals and create meaningful relationships with the right customers. The concept is simple: New leads + a nurture campaign + educational materials = more sales, more people helped, and more money in your pocket. Find New Leads You have to start somewhere, and new leads are just the place. However, you have to find the right leads. If your demographic targets older adults in need of estate care, a 30-year-old newlywed isn’t the one to pursue. Find the hot leads and move forward with those leads in mind.
Nurture Leads It takes more than a dozen touches to actually convince someone to buy into your product or service, yet many businesses give up after only a few connections with their leads. Target your new leads with emails, social media, direct mail
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