In response to the Board’s direction, the Enrollment Management division expanded the level of involvement of the faculty, staff and administrators during the plan’s development. Opportunities for extended engagement included serving for one year on the SE Plan steering committee or one of three subcommittees. Opportunities for public comment included placing the draft strategic enrollment plan on a dedicated website, providing a platform for online comments, hosting a university discussion forum centered on the goals and how to achieve them, and presenting the plan to more than 20 groups, including colleges, academic and student support departments, and Faculty Senate representatives. Enrollment Management is responsible for implementing tactics and indicatives that advance new student recruitment goals; the Provost is responsible for those that advance retention and graduation goals. CWU’s ethnic and cultural diversity goal is embedded within the goals for recruitment and retention. New Student Recruitment Initiatives: • Increase the number of applications using services of Royall & Company, which provides student engagement and enrollment management solutions, • Use business intelligence for decision making, e.g. where to deploy recruiting staff, adapt to the changing Gen Z market, • Modernize strategies and tactics at all phases of the recruitment funnel: inquiry, applicant, admitted, enrolled, and • Adopt CRM (customer relationship management) best practices and technology. Comprehensive Retention Plan Overview Guiding Principles: Central Washington University’s Comprehensive Retention Plan is based on the following: • CWU provides access to a university education and four-year degree to students who might not otherwise have this opportunity due to demographics, socio-economic status, prior levels of academic experience and achievement, and other background characteristics. • All CWU students, no matter their background, will have the opportunity to receive the support they need to be academically, professionally, and personally successful at CWU. • CWU strives to provide the right combination of challenge in terms of academic rigor and support so that all students feel a sense of connectedness and belongingness to the university community. Components: CWU’s Comprehensive Retention Plan has four (4) primary objectives and related components. 1. CWU is engaged in the design, implementation, assessment, and continuous improvement of best-practice retention programming focused on the primary student characteristics Academic and Student Life has determined are associated with attrition. These retention initiatives consist of courses, targeted programs, student services, and policies, procedures, and practices. 2. CWU’s retention program development is grounded in extensive analyses of student data, prior to enrollment at CWU, during students’ time at the university, and afterward. 3. CWU’s retention programming entails an ongoing audit of current courses, programs, services, and policies.
4 Board of Trustees Minutes February 21-22, 2019
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