MARKETING Definition:
PROFESSIONAL SALES Definition: Professional Sales is uncovering and understanding a client’s needs and communicating solutions. It is analyzing market trends, industries, organizations, and management. Sales professionals are in extremely high demand due to their critical function in every realm of business. Prepare for careers in: Sales occupations are essential to all organizations in every industry; you will be able to find sales career opportunities in any field in which you have interest, especially in business development and sales. What you will study: A major in professional selling focuses on business-to-business selling, helping students learn how to design and deliver effective sales presentations, analyze and manage individual accounts and markets, develop sales plans, and manage the sales force. Qualities and skills that make a successful Professional Sales Major: • Ability to build relationships • Effective communication • Listening skills • Natural observer • Analytical • Organizational skills • Independence
Devoted to promoting an organization's goods and services to potential customers. Marketers work to understand their audience and leverage that understanding to meet the needs of their customers and clients. Marketing is about making that connection in a mutually beneficial and meaningful way. Prepare for careers in: Retail, Advertising, Social Media, Engagement Marketing, Sports Marketing, Integrated Marketing Communications, Product/Brand Management, Professional Sales, Marketing Research, E-Marketing, Hospitality and Tourism Marketing What you will study: In addition to courses in consumer behavior, market research, and international marketing, you’ll also be able to enroll in classes that focus on social media, professional selling, and advertising. There are four potential career paths outlined in the course catalog or you can create your own. Qualities and skills that make a successful Marketing Major: • Curiosity
• Analytical nature • An eye for trends • Enjoy working with people • Effective communicator • Creativity
This major is also available online.
Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Marketing Major Flyer. View the Marketing & Professional Sales Departmental Flyer.
Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Professional Sales Major Flyer. View the Marketing & Professional Sales Departmental Flyer.
17
16
Made with FlippingBook - Online catalogs