Reflet_2014_06_12

VIP shopping is now in Prescott-Russell AFFAIRES • BUSINESS editionap.ca

Félicitations / Congratulations

“This innovative initiative will not only benefit consumers, but also the many com- munities and merchants involved,” stated John Candie, PRCFDC executive director. “For us at the PRCFDC, it is important to note that buying local is an engine of eco- nomic prosperity that is essential to the survival of our communities and our small businesses in Prescott and Russell.” The program allows shoppers who have VIP Cards to earn “PR dollars” by using their cards at participating stores in the region. The PR dollars accumulated on the card can then be used towards future purchases from participating merchants. The program is similar to other “merchant card” promo- tions available through various Big Box stores or other franchises and other retail servers. Merchants wanting to take part in the program must be members of one of the Chambers of Commerce or merchant asso- ciations in the Prescott-Russell area. There is fee for businesses to be part of the program but they must guarantee at least a 0.05 per cent minimum discount on item purchases when a shopper presents their VIP card as well as follow other condi- tions set under the program. Details on the program, including how shoppers can get their own VIP cards, are available at www.cartevipcard.ca or from local chamber of commerce offices.

GREGGCHAMBERLAIN gregg.chamberlain@eap.on.ca

L’ORIGNAL | It all depends on a turn of a card now for businesses and shoppers in Prescott-Russell. The official debut of the newVIP Card pro- gram took place in council chambers at the United Counties of Prescott-Russell (UCPR) offices in L’Orignal with Warden Jean-Paul St-Pierre enjoying the perk of having the Number One card in the program. “It’s a wonderful initiative,” said St-Pierre. “We wish you luck and good shopping to our residents.” The VIP Card program is a joint project between the UCPR through its economic development and tourism department, the Prescott-Russell Community Futures De- velopment Corp. (PRCFDC), Chambers of Commerce throughout the Prescott-Russell region, and the federal and provincial gov- ernments through their economic devel- opment assistance programs for Eastern Ontario. The goal of the project is to encourage more local shopping in Prescott-Russell and giving residents a reason to spend their dollars in the region rather than drive to Ot- tawa or other larger urban centres for some of their shopping needs.

Félicitations à Anne Racine-Perras d’Embrun, gagnante de notre concours de la fête des Mères. Mme Racine-Perras a remporté un chèque-cadeau d’une valeur de 100$ qu’elle a choisi de dépenser chez Votre épicier indépendant COOP d’Embrun. Francine Turpin, conseillère en publicité au journal Reflet-News , lui remet son chèque. Congratulations to Anne Racine-Perras, from Embrun, winner of our Mother’s Day contest. Mrs. Racine-Perras won a $100 gift certificate that she chose to spend at COOP Independant Grocer in Embrun. She is presented her gift certificate by Francine Turpin, advertising consultant for the Reflet-News .

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