E-E-A-T: How AI Decides Who to Recommend
Experience
Expertise
Authority
Trust
Real, first-hand local transactions
Clear explanations of the local market
Consistent presence across Google, portals, and your website Awards, leadership roles, media mentions, or recognitions
Transparent contact info and consistent NAP
Specific stories tied to your town or neighborhoods
Practical buyer and seller guidance in plain language
Reviews that describe outcomes, not just compliments
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