Know and Follow the Rules Carefully read these guidelines and all of CREA’s policies and ensure your postings are consistent with these guidelines and those policies. Postings that include discriminatory remarks, harassment, threats of violence, or any inappropriate or unlawful conduct will not be tolerated and may subject you to disciplinary action up to and including termination. Be Respectful If you decide to post complaints or criticism, avoid using statements, photographs, video, or audio that reasonably could be viewed as malicious, obscene, threatening, intimidating, or that might constitute unlawful harassment or bullying. Examples of such conduct include posts meant to harm someone's reputation or posts that could contribute to a hostile work environment on the basis of any status or class protected by law or Company policy. Your personal posts and social media activity should not adversely reflect upon the Company. Maintain Accuracy and Confidentiality When posting information: Maintain the confidentiality of CREA trade secrets and private or confidential information as outlined in the CREA Confidentiality Agreement contained within the Employee Handbook and the CREA Information Technology Acceptable Use Policy. Trade secrets include, but are not limited to, information regarding the development of systems, processes, products, know-how and technology. Do not post internal reports, policies, procedures, or other internal business-related confidential communications. Do not create a link from your personal blog, website, or other social networking site to a Company website that identifies you as speaking on behalf of the Company. Never represent yourself as a spokesperson for the Company unless you have been authorized by senior management of the Company to act as a spokesperson of the Company. If the Company is a subject of the content you are creating, do not represent yourself as speaking on behalf of the Company. Make it clear in your social media activity that you are speaking on your own behalf. Respect copyright, trademark, third-party rights, and similar laws and use such protected information in compliance with applicable legal standards. Using Social Media at Work Do not use social media while on your work time, unless it is work related as authorized by your manager and is consistent with policies that cover equipment owned by the Company. Using Social Media for Work CREA will continue to expand the promotion of its brand via Social Media, including through its pages on Facebook, Twitter, and LinkedIn. The Company encourages employee participation in its effort to promote the Company brand via Social Media. Such participation may include commenting on the Company’s Facebook and LinkedIn pages, providing internal suggestions and input for the content of such pages, and submitting your photos of the Company’s employees, promotions, locations, and events for inclusion on such pages. Suggestions, input, and photo submissions should be sent to the Senior Vice President of Marketing. Certain employees may also be asked to use Social Media registered under their own name for the Company’s business purposes (e.g., use a personal LinkedIn account to reach out to, network with, or communicate with potential clients) or to manage, monitor, and contribute to the Company’s pages on Facebook and LinkedIn.
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