Below are just some of the highlights of Glass Doctor’s success in 2016, and it is the marketing team’s aspiration to hit, or surpass, this success in 2017.
GOALS
2016 RESULTS
Increase organic traffic 25% year-over-year
33% Increase 89% Increase
Achieve 33% increase in conversions year-over-year Obtain 20 million impressions across all campaigns
39.8 Million
In addition, although not specific 2016 goals, the results below continue to show Glass Doctor's overall success : • Total website visits increased 30.33% • Total unique website visitors increased 30.70% • 41,000 incoming calls from YP.com listings • Yelp provided franchisees with over 14,000 leads Success Measurement in 2017 With all of last year’s success on the record books, Glass Doctor marketing has a big job ahead of us, but I know we are up for the challenge. We are excited to be able to work toward the following 2017 objectives and goals for the success of all franchisees!
2017 OBJECTIVES
2017 GOALS
Build and Execute Strong Brand Strategy Successfully Execute on Campaigns Proactively Drive Customer Relationship Management Execute Neighborly™ Strategy Collect and Share Local Marketing Best Practices Leverage Subject Matter Expert Plans and Continue Digital Strategies
Fully Implement the New Brand Management System Deliver Marketing Materials for Four Campaigns Increase Customer Email Acquisition from 32% to 63% Increase Cross Marketing from 2.76% to 5% Share at Least Eight Best Practices Across All Franchisees • Increase organic website traffic by 10% year-over-year • Increase website conversions by 10% year-over-year • Increase conversion by 10% through lead optimization • Increase accuracy rates for directory listings to over 76% for the U.S. and over 85% for Canada • Get 100% engagement from eligible franchisees advertising on Angie’s List • Obtain over 54,000 incoming calls from YP.com • Reach at least 16,000 leads from Yelp
With full support from your engaged Leadership Council, the Glass Doctor marketing team looks forward to further defining what marketing success looks like in 2017. We are honored to be a part of such a great group of leaders and franchisees.
REFLECTIONS® | EDITION 1 2017 13
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