The Queen's Awards Magazine 2021

Analysys Mason

BramMoerman, Analysys Mason’s Executive Vice Chair.

globe, either alongside local teams, or in markets where the company does not yet have a local presence. In particular the UK’s leading position in the financial sector continues to drive global demand for its experts’ skills across strategy, business planning, regulation and due diligence. The majority of its research team is based in the UK, delivering content and analyst support to clients worldwide. The vast majority of its research subscription revenue comes from overseas clients. geographical footprint. It also continues to expand its service portfolio, reflecting the convergence between TMT and networked IT services, and has expanded its client base to include hyperscale internet players such as Google and Facebook. With connectivity becoming one of life’s essential utilities, it is advising governments on national broadband plans (for example in Ireland), operators on new forms of regulation, end users on the possibilities of 5G mobile, and is also seeing demand from new clients such as pension funds and long-term infrastructure investors. Looking to the future The company continues to expand its ANALYSYS MASON Bush House, North West Wing, Aldwych, London WC2B 4PJ Tel: +44 (0)207 395 9000 • www.analysysmason.com

The company’s London office.

Analysys Mason is the world’s pre-eminent specialist management consultancy focused on the telecommunications, media and technology (TMT) sector. Now employing more than 350 staff, Analysys Mason delivers bespoke consultancy on strategy, transaction support, transformation, regulation and policy, further strengthened by globally respected research. The company’s experts understand the unique challenges of operating in this dynamic industry. Its staff are empowered to deliver value to the client in the most effective way, within a framework of supporting processes, colleagues and IT infrastructure. Working with private and public sector clients in 140-plus countries, Analysys Mason is committed to advancing TMT’s role as a critical enabler of global economic, environmental and social transformation, and contributing to a world where technology delivers for all. Analysys Mason has its head office in London, with 16 other offices in Bonn, Cambridge, Dubai, Dublin, Hong Kong, Kolkata, Lund, Madrid, Manchester, Milan, New Delhi, New York, Oslo, Paris, Singapore and Stockholm. A brief history Analysys Mason was formed by the merger of Analysys Ltd and Mason Communications in 2004. Analysys Ltd was founded in 1985 in Cambridge, UK, as a specialist management consultancy dedicated to the TMT sector. Initially, its focus was on providing policy and regulatory advice, but expansion into strategy, business planning

and due diligence services supporting financial transactions followed quickly. With the EU liberalisation of telecoms markets in 1998, followed by almost every country in the world, the company’s early UK expertise was highly sought after and led to significant growth overseas. Mason Communications was founded in 1993 in Manchester, UK. Like Analysys Ltd, Mason exploited the UK’s early lead in liberalising the UK telecoms sector, providing network roll out advice to new-entrant operators in the UK. In 1999 Datatec Ltd acquired Mason Communications. This was followed by the acquisition of Analysys Ltd in 2004, leading to the formation of Analysys Mason. Over time, the company’s client base has become increasingly international, and more of its staff are now based outside the UK. However, the UK consulting teams continue to contribute specialist staff to work on projects across the

Analysys Mason’s office map.

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