2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Good vs. Great SaaS Metrics
2025 SAAS BENCHMARKS DATA “Good” Represents the Median, “Great” Represents the Upper Quartile
This guide is intended to help individuals assess where a company falls across five key SaaS metrics gathered in the 2025 SaaS Benchmarks Report. %
Less Than $1M ARR
$1-5M ARR
$5-20M ARR
$20-50M ARR
Greater Than $50M ARR
Good
Great
Good
Great
Good
Great
Good
Great
Good
Great
Growth
Year-Over-Year Growth Rate
100% 300% 50% 100% 31%
72% 30% 41%
16%
29%
Retention
Gross Revenue Retention
92% 100% 92% 95% 88% 95% 90% 95% 88% 90%
Net Revenue Retention
100% 116% 104% 110% 103% 115% 103% 110% 101% 108%
Efficiency
Software Gross Margin
74% 80% 77% 85% 80% 86% 78% 84% 79% 83%
ARR per Employee
$55,556 $100,000 $136,364 $200,000 $166,667 $220,588 $268,235 $350,000 $277,778 $396,635
Source: 2025 SaaS Benchmarks Report by High Alpha
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