2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Financial & Operating Metrics by ARR for All Respondents
2025 SAAS BENCHMARKS DATA Company Performance Benchmarks Across Common Metrics
[-] Range [Lower Quartile – Upper Quartile]
" Median
!
Change From 2024
Less Than $1M ARR
$1-5M ARR
$5-20M ARR
$20-50M ARR
Greater Than $50M ARR
!
[-]
" !
[-]
" !
[-]
" !
[-]
" !
[-]
"
Size & Growth Employees
! 2
! 3
! 1
[100-223] ! 70 361
[263-729] ! 264
9
[5-12]
22 [15-35]
66 [48-92]
131
! 1% 30% [16-41%]
! 1%
Year-Over-Year Growth Rate
100% [29-300%]
-
50% [24-100%]
-
31% [15-72%]
-
16% [10-29%]
Financial
28% [20-50%] ! 4% 30% [20-50%] ! 4% 30% [22-53%] ! 5% 29% [24-34%] ! 11% 25% [20-40%] ! 14%
Sales & Marketing Spend
! 11% 38% [24-50%] ! 12% 31% [20-54%] ! 9% 32% [23-40%] ! 1% 30% [25-40%] -
R&D Spend
43% [23-76%]
74% [60-80%] ! 7% 77% [60-85%] ! 4% 80% [70-86%]
! 1% 79% [70-83%]
Software Gross Margin
-
78% [71-84%]
-
- $175k [$0-625k] ! $200k $50k [$0-625k] ! $575k $0K [$0-375k] -
Monthly Burn Rate
$50k [$50-175k]
-
$175k [$38-375k]
SaaS Value Drivers
! 1
! 3
CAC Payback (in Months) Gross Revenue Retention
5
[2-8]
- - -
8
[5-14]
-
14
[8-22]
-
20 [11-27]
17
[13-22]
! 3% 88% [82-95%] ! 2% 90% [85-95%] ! 4% 103% [95-115%] ! 2% 103% [98-110%]
88% [84-90%] ! 5% 101% [97-108%] ! 1%
92% [80-100%]
92% [83-95%]
- -
Net Revenue Retention
100% [78-116%]
104% [91-110%]
! 16% 33% [10-80%] ! 11% 20% [-3-35%] ! 2% 24% [11-41%]
! 1% 30% [15-38%] ! 6%
Rule of 40
46% [25-98%]
Source: 2025 SaaS Benchmarks Report by High Alpha
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