2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Overall Pricing Model Has Outsized Impact on Growth and Retention
PRIMARY PRICING MODEL BY PERFORMANCE METRICS Hybrid Pricing Models Are Delivering the Highest Retention While Outcome-Based Pricing Drives Strongest Growth
Year-Over-Year Growth Rate Net Revenue Retention
Year-Over-Year Growth Rate
Subscription Pricing
Consumption-Based Pricing
Outcome-Based Pricing
Hybrid Pricing (Subscription + Variable)
Net Revenue Retention
Variable Pricing Models
! INSIGHTS
70%
96% 97% 98% 99% 100% 101% 102% 103% 104% 105% 106%
Subscription pricing models have historically dominated SaaS pricing, but recently there’s been a shift to more variable pricing models like consumption and outcome-based pricing. These variable pricing models are helping drive faster growth among respondents. Hybrid pricing models show the strongest net revenue retention, likely because they provide the best combination of stability and stickiness in the subscription component while monetizing the value that comes from increased usage via the variable component.
60%
50%
40%
30%
20%
10%
Source: 2025 SaaS Benchmarks Report by High Alpha
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