2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Consumption & Outcome-Based Pricing Increases as Companies Scale
COMPANIES INCLUDING CONSUMPTION & OUTCOME REVENUE IN ARR Larger Companies More Open to Pricing Based on Volume or Outcomes
Consumption & Outcome- Based Included in ARR Consumption & Outcome- Based NOT Included in ARR
Company Size by ARR
Percent of Companies Including Consumption and Outcome Revenue in Total ARR
Less Than $1M
27%
73%
! INSIGHTS
Larger SaaS companies are more likely to include consumption and outcome-based revenue in their ARR, with 40% of companies above $50 million ARR doing so, compared to just 20-27% of smaller peers. This reflects growing sophistication in pricing strategy and confidence in managing more dynamic revenue models. As companies scale, they are increasingly incorporating usage- based elements to better align value with customer outcomes — a trend signaling the continued evolution of SaaS monetization.
$1-5M
20%
80%
$5-20M
24%
76%
$20-50M
38%
62%
40%
60%
Greater Than $50M
Source: 2025 SaaS Benchmarks Report by High Alpha
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