2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Net and Gross Revenue Retention Strong Growth Predictors
MEDIAN GROWTH RATE BY NRR & GRR High NRR and GRR Companies Grow Significantly Faster Than Low and Medium NRR and GRR Companies
! INSIGHTS
Median Growth Rate
Median Growth Rate
GRR Performance
NRR Performance
High gross revenue retention is likely a strong sign of product-market fit. Companies that have found product- market fit have extraordinarily sticky products, and strong growth follows. Low and medium net revenue retention and gross revenue retention are less predictive of strong growth rates as companies with medium GRR surprisingly have a lower median year-over-year growth rate than those with low GRR. 49% of companies with high gross revenue retention (GRR) also have high net revenue retention (NRR), and 47% of companies with high NRR also have high GRR, indicating a strong correlation between the two.
Low NRR (Less Than 98%)
Medium NRR (98%-106%)
High NRR (Greater Than 106%)
Low GRR (Less Than 85%)
Medium GRR (85%-93%)
High GRR (Greater Than 93%)
70%
70%
60%
60%
60%
54%
50%
50%
40%
40%
30%
30%
30%
30%
25%
20%
20%
20%
10%
10%
Source: 2025 SaaS Benchmarks Report by High Alpha
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