2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Net Revenue Retention Stays in Tight Range
NET REVENUE RETENTION The Strongest Companies Grow by 10%+ Year Over Year From Existing Customer Base
! INSIGHTS
Net Revenue Retention
Less Than $1M ARR
$1-5M ARR
$5-20M ARR
$20-50M ARR
Greater Than $50M ARR
Early-stage companies show the biggest spread (some breakouts, some churn) as they search for product market fit. Variability tightens after $1 million ARR as upsell and renewal strategies mature. Medians stay at or above 100% across all ARR bands. Founder Takeaway The best performers continue to pair strong gross retention with disciplined account expansion — often fueled by pricing strategy, multi- product adoption, and proactive customer success investments.
120%
110%
100%
90%
80%
70%
Upper Quartile
116% 100%
110% 104%
115% 103% 95%
110% 103% 98%
108% 101%
Median
Lower Quartile
78%
91%
97%
Source: 2025 SaaS Benchmarks Report by High Alpha
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