2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Gross Revenue Retention Maintains Stable Pattern
MEDIAN GROSS REVENUE RETENTION Retaining 90% of Gross Revenue At Renewal Is the Norm Among All ARR Bands
! INSIGHTS
Gross Revenue Retention
Less Than $1M ARR
$1-5M ARR
$5-20M ARR
$20-50M ARR
Greater Than $50M ARR
Retention stability this year provides a clear target for companies at 90% across all ARR bands. Founder Takeaway Tactics to optimize gross revenue retention include: • Strengthen onboarding and early value delivery • Improve product adoption and engagement • Measure and manage customer health • Refine pricing and contract structure • Deepen relationships with decision-makers • Reduce product friction • Quantify and communicate ROI
78% 80% 82% 84% 86% 88% 90% 92% 94% 96%
Source: 2025 SaaS Benchmarks Report by High Alpha
35
Made with FlippingBook - Online magazine maker