2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
SaaS Metrics & Trends ! Gross Revenue Retention Maintains Stable Pattern ! Net Revenue Retention Stays in Tight Range ! Net and Gross Revenue Retention Strong Growth Predictors ! CAC Payback Maintains Same Pattern As Prior Year ! Efficient Growth Lives at the Intersection of Retention and CAC
! Expansion ARR Becomes the Growth Engine at Scale ! Mid-Range ACVs Deliver the Best Blend of Growth & Retention ! Direct Sales Is Most Prevalent Go-To-Market Channel ! IRL FTW: Events Lead the Way ! Smaller SaaS Companies See Gross Margin Pressure
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