2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
EFFECTIVENESS OF GO-TO-MARKET CHANNELS Outbound Remains an Effective Early-Stage Tactic but Scalable Channels Like SEO and Events Dominate at Higher ARR Levels IRL FTW: Events Lead the Way
! INSIGHTS
Go-to-Market Channel
Rank
Less Than $1M ARR
$1M-5M ARR
$5M-20M ARR
$20M-50M ARR
Greater Than $50M ARR
Outbound is crucial early on but loses impact as companies scale. In 2025, events, conferences, and real- world interactions dominated nearly all ARR bands, signaling a return to in-person relationship building as a competitive advantage. SEO and content marketing strengthen as scalable growth levers. Conversely, the bottom four channels contribute minimally to growth, with one in five companies or fewer selecting them as effective channels.
Events
45% 34% 33% 28% 36% 24% 16% 34% 14% 17% 22% 21% 12%
45% 41% 33% 30% 37% 23% 23% 22% 18% 18% 15% 12%
62% 34% 30% 36% 26% 33% 21% 21% 25% 17% 14% 16%
79% 28% 31% 52% 10% 24% 45% 14% 34% 17% 3% 21% 3%
52% 20% 64% 32% 16% 36% 40% 24% 36% 16% 16% 20%
1 2 3 4 5 6 7
Outbound
SEO/Organic Search Content Marketing Founder-Led Evangelism
Channel/Reseller/Affiliate Partnerships
Account-Based Marketing
Strategic/Co-Selling Partnerships Paid Media/Digital Advertising
8 9 10 11 12 13 14 15
Organic Social Media
Product/Technology Integrations Partnerships
Community
Figures represent percentage of companies in each ARR band that selected the corresponding GTM channel. Totals add up to more than 100% as respondents could select multiple choices.
PR
6% 4% 6%
9% 6% 8%
0%
Marketplaces
5% 5%
3% 7%
20%
Influencer Marketing
0%
Source: 2025 SaaS Benchmarks Report by High Alpha
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