2025 SaaS Benchmarks Report

2025 SaaS Benchmarks Report by High Alpha

Contents

Introduction

Executive Summary

AI-Driven Market Rebound

Growth & Efficiency

SaaS Metrics & Trends

People

Founder Insights

Closing

Founder Optimism Continues to Rise

FOUNDER OPTIMISM The Gap Highlights Founder Resilience and Strong Internal Conviction Despite Macroeconomic and Market Uncertainty

Optimism in Market Optimism in Company

Very Pessimistic

Somewhat Pessimistic

Neutral

Somewhat Optimistic

Very Optimistic

Percent of Founders

! INSIGHTS

100%

Founder optimism remains exceptionally high in 2025. Compared to 2024, founders who reported optimism about their companies rose by 23%. Market optimism was more subdued, but still increased from last year. Founding a company requires an unnatural level of optimism, evident in the responses to this question. Those building something that changes the world may never take the first step without this critical trait. Thank you to the founders who shared their insights and unwavering optimism for a better future.

90%

80%

70%

60%

56%

50%

40%

32%

30%

30%

25%

25%

17%

20%

8%

10%

4%

3%

1%

Source: 2025 SaaS Benchmarks Report by High Alpha

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