2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Founder Optimism Continues to Rise
FOUNDER OPTIMISM The Gap Highlights Founder Resilience and Strong Internal Conviction Despite Macroeconomic and Market Uncertainty
Optimism in Market Optimism in Company
Very Pessimistic
Somewhat Pessimistic
Neutral
Somewhat Optimistic
Very Optimistic
Percent of Founders
! INSIGHTS
100%
Founder optimism remains exceptionally high in 2025. Compared to 2024, founders who reported optimism about their companies rose by 23%. Market optimism was more subdued, but still increased from last year. Founding a company requires an unnatural level of optimism, evident in the responses to this question. Those building something that changes the world may never take the first step without this critical trait. Thank you to the founders who shared their insights and unwavering optimism for a better future.
90%
80%
70%
60%
56%
50%
40%
32%
30%
30%
25%
25%
17%
20%
8%
10%
4%
3%
1%
Source: 2025 SaaS Benchmarks Report by High Alpha
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