truck and transported to the home. Our team then stages the home to feature it at it’s absolute best in preparation for the photographer and then the listing, and more impor- tantly, the homeowner doesn’t have to stress out about all the details.” Currently the president of the Kitchener Waterloo chapter of the Real Estate Staging Association (RESA), and winner of RESA’s Top 10 Home Stager of the Year award in Canada for vacant homes, Black feels blessed to be able to be creative at work each day. “It’s the best part of all. A home’s imperfections could be detrimental to the sale of the property, so addressing even the most difficult problems and highlighting the right selling features of the home allows it to stand above the competition,” Black goes on to say. “I love to be challenged so one of the most creative pro- cesses comes from occupied stagings which has me using most of the homeowner’s own furnishings to best showcase the space. The homeowners love the new look and regret not having the home decorated like that from the very beginning.”
spending less time on the open market.
On the other side, she also sees dealing with homeowners themselves as crucial.
“We usually are given access to the home to stage it when the homeowners are not present. It is great to see the reaction when they see their transformed family home for the first time. The usual response is that they no longer want to move because they love it so much,” she said. “We advise our clients that we can provide redesign consulta- tions for their new home to showcase it in a way they love from the very beginning. “ “Realtors play a huge role in our business…” On top of her March 2008 designation as a Canadian Certi- fied Staging Professional, she has been designated a Luxury Staging Specialist and Occupied Staging Specialist by the CSP International Business Training Academy.
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We asked Black to take us through the actual staging process with Wendy Black Interiors.
1545 Victoria Street North
891 Guelph St, Kitchener
“Firstly, time is spent behind the scenes planning and creating the showcasing of the home down to every last detail. We set up the vignettes in our warehouse exactly how it will appear in the home,” Black tells us.
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50 Ottawa Street South, Kitchener
“Everything is then packed up and placed carefully in the
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OCTOBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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