60 DAYS ACTION PLAN EXAMPLE
INVOLVEMENT
ACTION
OBJECTIVES
PROCESS
TIME
Innovation Product Implementa- tion
• Integrate new product and service into the guest journey
Design a visual map that presents the new / enhanced products and services and where it lays in the guest experience (touch point)
Strategic team + Marketing leader
Week 5
• Communicate teams clearly the process that informs the implementation of the new service
Week 6
Strategic team + operational team
Write guiding process / SOP /
Identify impact in the guest experience
Add 2 questions in guest survey to measure impact of Innovative products / services
Strategic team + Quality Leader
Week 7
•
• Develop awareness and mastery of the new product / service
Strategic team + L&D leader
Week 8
Design a 1 hour fun training for the team to learn about the new product / service
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