Strategic Planning Post Digital Booklet

60 DAYS ACTION PLAN EXAMPLE

INVOLVEMENT

ACTION

OBJECTIVES

PROCESS

TIME

Innovation Product Implementa- tion

• Integrate new product and service into the guest journey

Design a visual map that presents the new / enhanced products and services and where it lays in the guest experience (touch point)

Strategic team + Marketing leader

Week 5

• Communicate teams clearly the process that informs the implementation of the new service

Week 6

Strategic team + operational team

Write guiding process / SOP /

Identify impact in the guest experience

Add 2 questions in guest survey to measure impact of Innovative products / services

Strategic team + Quality Leader

Week 7

• Develop awareness and mastery of the new product / service

Strategic team + L&D leader

Week 8

Design a 1 hour fun training for the team to learn about the new product / service

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