90 DAYS ACTION PLAN GUIDELINES
SMART model
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Emphasise actions on: - Monitoring consistency and compliance - Promotion of new service and product - Analysing business analytics to identify long-term impact - Identify flaws and re-create if necessary - Stop if results are not positive
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• Always ask yourselves: do my actions support the Strategic Vision?
Example:
Strategic Pillar: Innovative guest offers
Actions: - Evaluate level of knowledge of the teams with regards to the new product/service - Design marketing collaterals, include in Web channels for guests to know more - Identify, analyse and consider business metrics as they relate to this product and service - Connect with hotel Balance Scorecard
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