90 DAYS ACTION PLAN EXAMPLE
INVOLVEMENT
ACTION
OBJECTIVES
PROCESS
TIME
Ensure colleagues are fully conversant and promoters of the new product / service
Evaluate level of knowledge of the teams with regards to the new product/service through a Menti competition. Design marketing collaterals, (prints) include in Web channels (digital) for guests to increase awareness. Identify, analyse and consider business metrics as they relate to this product and service Using the Global BSC and KPIs find a way to connect the new product and service (making it a sustainable action)
Strategic team + L&D leader + Colleagues
Week 9
Innovation Product Consolidati on
•
• Integrate new product/service in the annual marketing plan
Strategic team + Marketing team
Weeks 10 , 11
• Promote new product and service through different channels
Strategic team + Quality Leader
Week 12
• Monitor guest feedback to assess impact
Strategic team + Corporate Office
Week 12
• Integrate with Global High Level plans
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