TZL 1373 (web)

ON THE MOVE WARE MALCOMB ANNOUNCES JAMIE CASE HAS JOINED AS DIRECTOR, INTERIOR ARCHITECTURE AND DESIGN IN ATLANTA OFFICE Ware Malcomb , an award-winning international design firm, announced Jamie Case has joined as Director, Interior Architecture and Design in the Atlanta office. In this role, Case will manage the Atlanta Interior Architecture & Design Studio and oversee all interior projects. Case joins Ware Malcomb with 24 years of in-depth experience in project, design and personnel management, and business development. With a wide variety of interior architecture and design experience, Case brings expertise in office, renovation, education, hospitality, multifamily and worship projects. She has a strong concentration in corporate workplace projects and is well versed working with corporate end users, brokers, landlords, developers and public institutions. “Jamie is a dynamic leader and accomplished design professional with an extensive background in interior architecture and design,” said Jason Dooley, principal of the Atlanta and Miami offices. “We are so excited to have

Jamie join our Atlanta team and help grow Ware Malcomb’s interiors practice across the Southeast.” Case holds a bachelor’s degree in Design from the University of Cincinnati. She is a Registered Interior Designer, National Council of Interior Design Qualifications (NCIDQ) certified, and a member of CoreNet Global’s Atlanta chapter. Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group.

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CHAD CLINEHENS, from page 1

brings back what needs to be brought back, and introduces new elements to make your firm more resilient and competitive in the next decade. ❚ ❚ Balance consistency and uniformity. Consistency and uniformity were turned on their heads over the past year. Fortunately, we’ve all been on a level playing field, including our clients. As firm leaders consider how to design the future of work in a COVID-free world, they are going to have to direct control that balances consistency and uniformity. Consistency is conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness. It is more about local coherence. Leaders will need to design a work environment and policy that is free of contradiction, while being flexible to varying ways their people want to work and can work best. We’ve learned a lot about flexibility in 2020, and leaders need to examine what flexibility was – and needs to be – at both the macro and micro level. This is not going to be easy. The need to be uniform further complicates it. Uniformity is the state of being uniform, alike and lacking diversity. The brand promise and client experience needs uniformity across your market sectors and geographies. Your employee experience design will need consistency and uniformity. To get that, you must have clarity around what that looks like and do an excellent job of communicating it. After all, the employees define the brand and the client experience. 2021 brings the challenge of defining a new work model that considers how employees want to work and how your firm can sustainably deliver the brand promise to your clients. 2021 will bring higher expectations of a proactive design of the employee experience in a post-COVID world. As a leader, this is not where you want to be reactive. The days of us being held hostage to uncertainty and constantly increasing and relaxing restrictions will diminish in the months ahead. Be prepared to be very proactive in defining a new work model for your firm that will affect every area of the business. What that work model looks like will affect office space design, property leases, IT investments, recruiting and retention tactics, marketing, business development, project management, and the list goes on. 2021 is looking to be a year of increasing freedom, control, and opportunity. 2020 happened to us. Let’s make 2021 happen for us. CHAD CLINEHENS is Zweig Group’s president and CEO. Contact him at cclinehens@zweiggroup.com.

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Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Christina Zweig | Contributing Editor czweig@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

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THE ZWEIG LETTER JANUARY 4, 2021, ISSUE 1373

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