we have in house are geared toward session- style beers, but they do venture outside of that for the Single Tank Series.” To risk sounding like a biblical para- phrase, there is a time and a place for different styles of beer. And many breweries try and ensure that they have a style of beer for every occasion that might come along. Arguably, attempting to be all-encompassing usually ends up falling short of the mark. Thorp agrees, and points out that Postmark’s philosophy has always been to brew a recognizable and approachable style, and do it well.
Another characteristicof thewholecraftmovement is a collaborative spirit and a profound relation- ship with the community. Postmark’s collaboration program and their relationship with their commu- nity and partnering businesses is second to none. Thorp explains that his background in the action sports industry introduced him to the value of the collaborative spirit. “Yeah, I was in the action sports industry for about 10 years in sales and marketing and I saw so much collaboration in that industry. Everybody worked together and it made for a lot of success- ful outcomes. So, coming over to the brewing industry, I saw that it was there on the brewing side — lots of sharing of information between brewer- ies. But from breweries to outside industries, there wasn’t a lot. And I think maybe we had access to a different market, just from my experience and background.” Thorp turned this experience into a benevolent endeavour. He was passionate about the Pacific Salmon Foundation (PSF). He is an avid fisher- man and had forged a relationship with the PSF, an organization that works toward a sustainable wild salmon species on the West Coast. Like most non-profit organizations, funding is a major
“I don’t believe any brewery can be everything for everyone. That’s very hard to do. We might not fit everyone’s palette. So, if that’s the case and they try some of our beers and end up moving on to the next brewery, that’s fine. Great. It’s all part of the industry. Exploring and bouncing around to different breweries. And in BC, everyone seems to be getting into that exploratory state, so it’s nice to see brewers sticking to a theme and doing it really well. I think that bodes well for the industry.”
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APRIL 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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