hurdle. To help out, Postmark brewed their PSF Lager, a custom craft session style lager, kicking back proceed to the PSF. Many of Postmark’s collaborations fall along the lines of more traditional business-to- business relationships. Thorp makes the point that B-2- B collaborations are of the utmost importance to any success story. “It’s all about relationships. For example, there’s a really interesting shop in Vancouver called Shaper Studios. It’s a DIY surf shop. You can go in and actually shape your own surfboard. Just a really cool, community-focused
entrepreneurial concept. So, we partnered with them last year to support them through a couple of their store launches and parties. We did a custom beer for them. And for us, it’s just a great way to get the attention of each-other’s clientele.” “We have a love for the whole BC outdoor culture.” Many new craft brewers name their products after geographical regions, landmarks, or other repre- sentations that point specifically to subject matter
46
SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2019
Made with FlippingBook - professional solution for displaying marketing and sales documents online