With a business focused on the outdoors, I also don’t have power or water running through the archery grounds. This comes with its own challenges, considering the activities that my clients are participating in. Luckily for us, being located in one of the biggest tourism attractions in Nova Scotia, we also have our information promoted by our Tourism organi- zation and in every visitor centre. Q: How does your brand visibility help your business stand out? Brand visibility is what separates me from a regular archery club. It is what allows me to sell merchan- dise to non-archers and people who may never show up to experience my service. Our brand is more than archery; it is a lifestyle on the Cabot trail that I am selling. Everything from
archery grounds. This comes with its own chal- lenges, considering the activities that my clients are participating in. On top of all of that, the other major issues include staffing, transportation and staff housing. Q: It’s incredible to see a business thrive with these kinds of challenges. What kind of mar- keting tactics are you using to promote your business? Social platforms such as Facebook and Instagram have been integral in my promotions. These are heavily utilized platforms in Cape Breton and provide reliable reach for those audiences I want to reach abroad. I also work with other businesses on the island and we promote each other on our websites. We utilize opportunities with adventure tourism writers, bloggers, etc. and generate content in other countries by hosting those writers and sharing our experience with them.
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APRIL 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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