our logo to our messaging and offerings supports this concept. And if you’re making your way to Cape Breton any time this summer—Lady Archers is kicking into high gear with a number of amazing events this year. ELEANOR BEATON Eleanor Beaton is an award-winning journal- ist, speaker, women’s leadership development mentor, and podcast host, working with high-pow- ered women entrepreneurs to achieve unprece- dented results with clarity, confidence, focus and grace. Through her world-renowned leadership training, elite-level mentorship, international keynotes, and live events, Eleanor helps ambitious women business owners develop the confidence, presence, political savvy and influence they need to smash the glass ceiling and take their seats at the tables where the big deals and big decisions are made.
Eleanor has played a pivotal role in my own business over the past several years, as my coach and mentor. Q. You live in Windsor, Nova Scotia with a local population of about 23,000. How does living in a rural community impact your business? The idea of a business being based somewhere is old school. Even though I live in Windsor, my business isn’t really based there. I run an international business by leveraging the power of the internet and programs that allow meetings to happen seamlessly from any location. I have employees who live in Texas andMichigan— and I work with clients from around the world. The fact that I live in a small, rural community is irrele- vant to the success of my marketing. I don’t have the need to market locally, as my focus is marketing globally. When it comes to successful- ly marketing my business, it’s less about where I’m based and more about where my customers are.
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2019
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