Q. Would you consider there to be any chal- lenges that your business faces from being located in a rural community? I don’t see any challenges that come from building and running an international business from a rural community. I believe that you can build a world- class business from anywhere that you are. I also believe that its 100% easier to do business in Windsor, Nova Scotia, than anywhere else in the world. Q. What marketing tactics are you using to show up on a global scale? The very best marketing tactic that I’ve used to increase the visibility of my brand has come from commitment and consistency. Over the years I committed to showing up regularly with high value content. For the first 18 months to two years of my business I consistently wrote at least one blog post a week. Eleanor has played a pivotal role in my own business over the past several years, as my coach and mentor. I then started the, Fierce Feminine Leadership Podcast. The first 200 episodes I recorded, I released three episodes per week. I now release two episodes per week and I’ve currently recorded episode #330. Showing up consistently is the most important thing when marketing your business, and its the biggest content killer for most business owners. Another way that I’ve effectively increased the visibility of my brand has been identifying and aligning with influential brands and making some- thing exciting happen through events. I started off with virtual events and then moved into live events. Although its always a risk to host your own events, its also the most rewarding. Don’t wait for people to invite you to the party. Be your own centre of influence and host your own events. Q. You mentioned showing up consistently as
a key factor in your marketing. How import- ant has this aspect of brand visibility been to growing your business? Brand visibility is incredibly important because it builds familiarity. If someone is going to do business with you, they have to know, like and trust you first. Being committed to being consistently visible allows your brand the opportunity to strongly stand for something. Having a strong position in the market is what will help you to grow your brand, your business and your bottom line. As you can see brand visibility is a crucial part of a successful business whether you are in New York, Toronto or off the beaten path of the Cabot Trail on Cape Breton Island, Nova Scotia. We now live in a global marketing place where brand, products and services are more important than location and delivering on your brand promise to customers is the most important key to your success.
Tim Houston MLA, Pictou East
If we can help, we will!
tim.houston@mail.com
Town Hall Building Suite 201, 2042 Queen Street, Westville
(902) 695-3582
55
APRIL 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook - professional solution for displaying marketing and sales documents online