BUILD. NOT BILLED.
BUI LDING BLOCKS
A S L EAV E S FA L L , LOOK TO T HE Y EAR AHEAD
Right at the start of a new season — Spring, Summer, Fall — I always think to myself, “You know, this has to be my favorite season.”
Too often, though, businesses cruise into the last quarter of the year, hoping any successes from the first half of the year will carry them into the next one.
There is something about each of these seasons that I adore (except Winter — if I could skip Winter and go right from Fall to Spring, I would, with one night of snow on Christmas Eve). But it’s Fall that really has a special place in my heart. All the wonderful colors, the crispness in the air — you just feel invigorated. Fall is also a time of new beginnings. While trees lose their leaves and the world around us “winds down” as we head toward Winter, there is also a burst of activity. Kids are headed back to school — or starting school for the very first time. Many businesses are looking to the year ahead and planning for what they want to do next.
They aren’t asking the important questions: Do I have the systems in place to hit my end-of-year goals? Have I thought about my end-of-year marketing — or my marketing to kick off next year? Do I know how my employees are doing? Have I thought about bonuses or raises? These are just a few of the questions you need to be asking, but you get the idea. Taking stock of your business in the Fall can set you up for a great new year. It’s all about keeping up the hard work you’ve put in so far. You need to keep up your momentum, if not increase it. In fact, increasing your momentum going into Q4 and Q1 of next year can make a huge difference. Think of your business as if you’re running a marathon. If you slow down during the last quarter of the race, you aren’t going to finish first. You probably won’t even break the top ten. Instead, marathon runners often increase their pace as they head toward the finish line. When they see the end goal, they push even harder than before. They take it to the next level. This is the mindset a lot of business owners need to adopt. You should be ramping up for the months to come and thinking about what you want your business to look like in 2019. That’s another thing — don’t set your business’s New Year’s resolutions on December 31. By the time you ramp things up, it’ll practically be Q2 of 2019. Use this time wisely. As you ask yourself questions, take a look at what worked — and didn’t work — over the past year. What can you replicate? What can you eliminate?
Or at least they should be. Right now, I’m planning out my 2019. It starts by having a great Fall and figuring out how I can end the year on a high note.
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