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Is Your Business Ready for the Year Ahead? INSIDE THIS ISSUE 1 2 3 4 Meet Jo Haramis Cutest Dog Contest Winners! Why ‘Overpromise, Underdeliver’ Is Never a Good Strategy
THE PERILS OF THE ‘OVERPROMISE, UNDERDELIVER’ MENTALITY
DON’T SET YOUR TEAM UP FOR FAILURE
underdeliver in their internal communications. Making promises you can’t keep to employees results in a high turnover rate, low morale, and lack of trust. Recruiting The competitive job market has led to aggressive headhunting for top candidates. But in some cases, aggressive recruiters promise grandiose perks and unsustainable work environments. Just as with a sales client, overpromising and underdelivering is a sure way to set new employees up for failure. When you perpetuate a facade of what your company can actually provide, you open the door for disappointment and regret. The consequences become evident when employees leave or cultivate negativity within your team. So how do you avoid these pitfalls? The best place to start is by bonding the actions of your company and its teams to the values that make your business successful. Another key is to have confidence in the culture of your company. Many leaders succumb to the idea of overpromising and underdelivering out of fear. If you’ve created a dynamic that breeds creativity, accomplishment, and growth, you’ll never have to make promises in the first place.
to woo your next big client,
it can be easy to get caught up in doing whatever it
takes to close a sale. What starts as a simple pitch can quickly turn into promising the moon if you let it. Starting down this slippery slope creates unreasonable expectations and sets your relationship with your prospect up for failure. When you overpromise and underdeliver, you develop a system of dysfunction that fosters lukewarm clients you won’t retain. But lost sales won’t be the only consequence; you’ll also form a culture of dysfunction within your team. Retention Employee retention should be at the top of every business owner’s mind. Depending on your industry, a new hire can cost thousands — even tens of thousands — of dollars. In light of today’s strong economy and low unemployment rate, many large businesses have shifted their hiring strategies to poach talent from small companies. This threat of losing employees causes many small-business owners to overpromise and
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