Cutest Dog Ever Contest Thanks to all of our participants! It was a very difficult choice! Love goes to Bailey, Bella, Bentley, Dante, Ernie, Windsor, and even Jack the Cat. winners
WINNER - $100 GC FREDDIE Loved by the Jeffry Weldon family
2ND PLACE - $30 GC LINCOLN Loved by the Laura Caulin family
3RD PLACE - $20 GC MAGNOLIA Loved by the Chelsey Nees family
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For example, let’s say you offer something that’s low margin. You offer it because you thought it made sense, but you hate offering it. It doesn’t do anything for your bottom line and may even waste your time. Get rid of it. Now’s the time to make that kind of change. Or, if you aren’t sure what to get rid of, look at your data. By now, you have about three-fourths of a year’s worth of data. It can inform you what to spend more or less time doing. What’s bringing in the revenue? What’s wasting your time? Now, what do you do if you don’t have this data? Well, that’s when we need to have a conversation. You should be tracking just about everything — conversion rates, time to conversion, referral sources, etc. You also need to know how you’re spending your time (time is immensely valuable). In fact, there is nothing more valuable in your business than your personal time. For myself, I took a hard look at how I was spending my networking hours. I took a look at what brought the most value to my business. One group that I was a part of was bringing in the equivalent of $1.14 an hour. I don’t work for $1.14 an hour, and I doubt you do either. So, I cut the group from my schedule. (I kept up the best relationships from that group, but I certainly didn’t need to go to weekly meetings to do that.)
Of course, life isn’t all about business — at least it shouldn’t be. As I wrap up this edition of the newsletter, let me leave you with this anecdote:
I studied at Smith College in Northampton, Mass. At Smith, they have a Fall tradition. On a beautiful fall morning, often in October, the college president will have all the bells across campus rung. On that day, classes and exams are canceled. If you work on campus, you get the day off. Instead, you go to your dining hall where there are bagged lunches ready for everyone. All you have to do is pick up a lunch and enjoy the Fall day. It’s called “Mountain Day,” and it’s a tradition that goes back to 1877. This Fall, my spouse and I decided that we will give our kids their own Mountain Day. One beautiful morning, we’ll “ring the bells” and our family will get the day off. We’ll pack a picnic and head off to spend the day outdoors somewhere beautiful on Long Island.
So, I encourage you to create your own Mountain Day. Take a day to enjoy life and the people around you! Take in the Fall colors and the crisp air with people you love. And then, plan ahead for what’s next!
You need to quantify your time like this. Time is money, and if you’re not spending your time wisely, the results will speak for themselves.
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