By Denise Alison A lot of business owners struggle when it comes to Ins- tagram. They either don’t quite know how to use it, aren’t on it yet, don’t know what to post or, in the words of a couple of my clients, don’t “get it.” Instagram is a great platform to grow your visibility and attract more cus- tomers. Let’s explore how you might add Instagram to your online marketing efforts to create a well-rounded social media strategy. Instagram arrived on the scene in 2010. This app encour- aged users to take a photo, use a filter, write a caption, and post. And there were a lot of food pics. Instagram was bought by Facebook in 2012. Let’s start off with some super interesting and fun statis- tics all about Instagram. Because no matter how awesome Instagram is, there’s no point in you spending resources in growing your Instagram if your audience isn’t there.
monthly active users on Instagram – which is almost twice the monthly active users of Twitter and LinkedIn combined. (Twitter sits at about 335 million and LinkedIn 250 million monthly active users). That is huge!
And the audience there keeps on growing exponentially.
OKAY POINT TAKEN, LOTS OF PEOPLE. BUT WHO ARE THEY?
• 38% of online women use it, and 28% of online men use it.
Now first off, is user-ship. As of June 2018, there are 1 billion
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2018
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