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A lot of business owners struggle when it comes to Instagram. They either don’t quite know how to use it, aren’t on it yet, don’t know what to post or, in the words of a couple of my clients, don’t “get it.” Instagram is a great platform to grow your visibility and attract more customers. Let’s explore how you might add Instagram to your online marketing efforts to create a well-rounded social media strategy.
Instagram arrived on the scene in 2010. This app encouraged users to take a photo, use a filter, write a caption, and post. And there were a lot of food pics. Instagram was bought by Facebook in 2012.
Let’s start off with some super interesting and fun statistics all about Instagram. Because no matter how awesome Insta- gram is, there’s no point in you spending resources in growing your Instagram if your audience isn’t there.
Airport delegates from all over the world will touch down in Halifax for the Airports Council International (ACI) inaugural Customer Excellence Global Summit.
The event, held from September 10 to 13, will be hosted by the Halifax Inter- national Airport Authority, and will feature the Airport Service Quality Awards Ceremony. “Our decision to hold the first Summit in Halifax, Nova Scotia reflects its position as one of Canada’s Atlantic gateways and is also in recognition of Halifax Stan- field International, a proud ACI award-winning airport,” said Dimitri Coll, Associ- ate Director, ASQ, Airports Council International (ACI) World, in a statement to Spotlight on Business.
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2018
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