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HOW HALO TOP CREAMERY MADE A DREAM REALITY REAL HEALTHY ICE CREAM
Finding a healthy pint of ice cream on store shelves has long been a fantasy of American shoppers. Now, we don’t mean frozen yogurt or some other type of pseudo ice cream. We’re talking real ice cream that isn’t loaded with calories, fat, and sugar. Sounds like a pipe dream, right? Well, not anymore. Halo Top Creamery has found the formula — and grown over 20,000 percent in three years as a result.
to 360, is displayed more prominently on the packaging than the company’s name. On their website, Halo Top has an “Us vs. Them,” comparing their products to other major brands. With less than one-quarter of the calories in Ben & Jerry’s and Haagen-Dazs, the numbers speak for themselves.
As if the excellent product and smart packaging weren’t enough, Halo Top received a viral marketing windfall, without having to invest a dollar. Shane Snow, a writer for GQ, heard about Halo Top from his friend Sameem, a fitness trainer. Snow did some research and wondered what might happen if he ate nothing but healthy ice cream for a week. When he published a diary of the experience, and the result that he lost nearly 10 pounds, the company’s notoriety skyrocketed. Now, you can’t plan to have an article like Snow’s go viral. But when you create a product as revolutionary as Halo Top did, you can bet that word-of-mouth will spread. With 50 million pints and counting sold this year, Halo Top shows no signs of slowing down.
At this point, you’re probably wondering what sort of magic ice cream lives inside the bold packaging of Halo Top pints. Well, the first three ingredients — milk, cream, and eggs — aren’t shocking. Halo Top uses organic cane sugar and organic stevia, a natural, plant-based sweetener, to keep the calorie count low, without skimping on flavor and texture. They also include milk protein concentrate in their recipes for a macronutrient boost. Halo Top isn’t shy about telling you just how rare an achievement they’ve made. The number of calories in a pint, ranging from 240
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