807 Brooks Ave. Venice, CA 90291 www.vitolafata.com
INSIDE THIS
ISSUE
What Are You Gearing Up For?
1
Get Outside Eyes on Your Business
3
Tales From Telluride
4
A Look Into Visionary Planning
5
How Do You Process Negative Reviews?
8
The Most Essential Ability in Your Business
9
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desired end result — own that thing, feel that way — benefit from this thing.”
Every marketer needs to know who their best customer is and be willing to spend in order to acquire them, even if they lose money on the first transaction, for the future payoff on the back end. So many people are worried about making money on their first transaction because they have no back end. Hence, their business lives and dies with singular transactions, versus the development, support, and growth of a community that is interested in doing more. To appeal to the best customers and their ambition, you must do everything you can to discover the ambition in your customer, cater to it, and be willing to repel or toss aside anyone who is at all offended by what you do. I did this in my early years, but strayed from it. Now, I still see too many timid business owners running a lot of businesses that focus 90 percent of their attention, energy, time, and investment on many things other than this essential process of acquiring quality buyers, who are willing to keep ascending, both in their life and in your business. Truth is, it is inexcusable for THE essential thing to not be the main thing. Your fight for clarity is always to keep the main thing your main thing. People who want your help — who can pay for your help and will do what you ask — ARE the essential ingredient of a lasting business, built for success.
For me, in my business, the world is a happy place when I attract someone who has an ambition to serve, is willing to challenge the status quo, is evolutionary in their thinking and ways, has ballsy ambition, and has the willingness to pay any price to achieve their vision. They just need to be in a business that can benefit from my strategies. Students in my visionary planner are a prime example of this. They aren’t worried about nickels and dimes over what the coaching program costs. They are worried about helping breast cancer survivors, student athletes, middle-aged moms who want life after motherhood, stressed- out professionals who need to restore balance, young women who want to gain confidence and overcome their past, and the list goes on. Their mission and vision — and the ability to take that vision and make it a profitable business that can impact more people — is what compels them to work hard, study business and marketing, work on their brands, and challenge themselves to think bigger. They’re willing to invest in those skills.
At this past retreat, we locked attendees in a room, with one focus — know your avatar, know your niche, and know their world and problems.
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Vito Lafata • www.vitolafata.com
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