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Crisis created clarity.
Now, does that work to light a fire under your ass? Yes.
I had that happen to me back when Crunch fired me, and back when I had trainers leave with business, and when I had to buy out my ex-business partner. But, I learned from those lessons in my life and, since 2010, I’ve never waited for external factors to come in and give me internal drive.
Internal drive is what I call necessity.
I never envisioned my road in life would take me here, but when you trust in growth, vision, and the ability to evolve and figure things out ... life works out for the better. Now, I’m simply blessed to connect, collaborate, teach, and encourage men and women all over the world to believe they have what it takes to build a personal brand. One that allows them to serve others with the years of experience and knowledge they have gained, and to build a freedom lifestyle so they can live every moment doing what they love with people they love. When we opened up our retreat, I shared with them a few things I believe will help in building a successful brand. These are the intangibles that strengthen your resolve and give you the necessary aids to take the idea of a personal brand and make it real. In a world full of distractions, shiny objects, and hopeful wishing, I reminded my visionaries that the No.1 skill as an entrepreneur is seeking and maintaining clarity at all costs. The allure to be pulled in multiple directions, multi-task, and chase whims of fancy is eroding many people’s ability to focus, finish what they start, and get things out. I reminded them that the best ideas in their head are useless without getting them out into people’s hands, and into people’s lives. It’s only when things, imperfect as they might be, are out in the world with people playing with them, working through them, and breaking them, do we get the valuable feedback to keep improving what we do. It’s the fine-tuning process that creates quality, not the idea of perfection, and for sure not the idea of trying so many things that you never go deep on one or two things and strike some gold. 1. SEEK CLARITY.
Necessity is a drive to perform, build, contribute, and lead, not because someone or something is forcing us, but because it matters to us — to who we are, to the work we do, to the legacy we leave behind. Necessity drives us and compels us through being lazy, tired, stuck, and any barrier that might come our way, because necessity is about the need to stand for something and someone. I’m driven by the necessity to help build visionaries with successful brands, because I believe they will help change this world. And right now, the world needs change, desperately. And I don’t believe in waiting for anyone else to do it. I believe in accepting personal responsibility for changing the world, and it needs to happen now, before I’m dead and gone. What is your necessity? What is the drive, deep in your soul, that compels you to do things you might not want to do, like study marketing, get over sales hang-ups, focus on business, etc.? The faster, clearer, and deeper you uncover your necessity, the more real the dreams of your brand being a success are going to meet you in your day. When I was starting my career, I did a lot of stuff. I mean a lot. The only problem was I wasn’t being intentional. I was doing random things, and while it was a lot, it wasn’t focused on a singular focus, so my actions didn’t go deep. And since they never went deep, they never built on one another, and since they never built on one another I wasn’t able to keep getting better. This led to increased rates and better understanding as to BECOME the expert that people would pay to be in a room with. Learn from my years of experience and start now being more intentional about what you study, who you study with, what rooms you end up in, what niche you choose, what topics you become the expert in, etc. The more you approach everything you do with intentionality, the deeper the quality; the deeper the quality, the more you continued on page 7 >>> 3. BE INTENTIONAL.
2. CREATE NECESSITY.
A recent student in my VP course was told by her boss that he wouldn’t be renewing their contract, and that he had delayed her salary for two months! Guess what happened?
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Published by The Newsletter Pro • www.NewsletterPro.com
Vito Lafata • www.vitolafata.com
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