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become the sought-after expert. The more you become the sought-out expert, the more you can grow a lucrative brand.
you lose the precious gift of sharing how we can all connect on the struggle. As Brendon says, “We can honor the struggle.”
c. To not defend, but to listen and receive
Intentionality is a skill of the successful.
4. CHALLENGE YOURSELF.
This was a gold nugget I shared from something Travis said when we did the fitness business audit. Day two of our audit with Travis, he was taking a lot of feedback and caught himself trying to defend decisions, actions, etc. And at one point, he said, “I’m going to stop defending, and instead just listen.” Brilliant. We all do this. I’m guilty of it, too. However, when we get intentional and vulnerable, we allow ourselves to hear versus talk all the time. Some of the greatest moments of breakthrough can come when we receive feedback openly and with grace, so we can go course-correct.
I finished one of my talks with the crew with a simple drill-down of things they should choose to willingly do ... here’s the quick roll call of those things ... I hope you challenge yourself to these things daily, as well.
a. To think bigger
Too many people think small, think immediate, and think limited. Never, in our history as a human species, has more been available for you to willingly choose to pursue your dreams. You just have to think bigger and demand more of yourself.
d. To focus on relationships
b. To be vulnerable
Out most valuable asset is the people in our lives. I challenged my visionaries to look at the people in the room and not just see them as other visionaries, but as potential partners, affiliates, friends and more.
Too often we are afraid to open up, afraid people will take advantage of us, use us, and diminish us. I believe when you get yourself in the right rooms, with the right people, the gift of vulnerability is there for you. I have it and give it in Todd’s mastermind, in Brendon’s mastermind, with my Beachbody team, and in my Visionary group. If you are not in a group of people where you can be vulnerable and share what’s going on inside, you’re only showing the world what you think they want to hear and see, and
“THE MORE YOU APPROACH EVERYTHING YOU DO WITH INTENTIONALITY, THE DEEPER THE QUALITY; THE DEEPER THE QUALITY, THE MORE YOU BECOME THE SOUGHT-AFTER EXPERT. THE MORE YOU BECOME THE SOUGHT-OUT EXPERT, THE MORE YOU CAN GROW A LUCRATIVE BRAND.”
e. To make these moments matter
Finally, I challenged my visionaries to not make this time they carved away from family, from their business, and their lives as just any ol’ thing. But, rather to see it as a pivotal moment in life. And if they infused it with meaning, it would not just be something they did, but something and someone they BECAME.
Who are you gearing up to become?
Keep getting after it!
-V
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Fitnesspreneur Life • www.vitolafata.com
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